Position: Manager - AdTech Implementations and Client Servicing 

Purpose: The Manager of AdTech Implementations and Client Servicing is responsible for overseeing the integration and optimization of advertising technology solutions within the SonyLIV advertising operations team. This role ensures seamless deployment of AdTech platforms, enhances client satisfaction, and drives operational efficiency to support advertising campaigns across digital platforms.

Education: Graduate Degree or B-Tech Preferred 

Experience: 5+ years’ experience in a similar position with a proven track record

Location: Gurgaon

Business/Channel/Function: SonyLIV

Key Responsibilities:

• Lead the implementation and management of AdTech tools and platforms for OTT advertising campaigns.
• Collaborate with internal teams (e.g., technical, creative, and sales) to align AdTech solutions with client objectives.
• Monitor and optimize campaign performance, leveraging AdTech analytics to provide actionable insights.
• Troubleshoot and resolve technical issues related to AdTech integrations and client-facing platforms.
• Serve as the primary point of contact for clients, addressing inquiries, providing updates, and resolving concerns promptly.
• Develop and maintain strong, long-term client relationships to enhance satisfaction and loyalty.
• Conduct regular client meetings to review campaign progress, gather feedback, and identify opportunities for improvement.
• Coordinate with internal teams to deliver tailored solutions that meet client expectations and business goals.
• Prepare and present detailed reports on campaign performance and AdTech utilization to clients.
• Act as a client advocate within the organization, ensuring their needs are prioritized and met effectively.
• Train and guide team members on client communication best practices and relationship management.

Critical Competencies:

• Behavioural

• Strong Analytical Skills
• Should be able to multitask
• Strong communication skills
• Should have tactical approach

• Technical

•  Google Ad Manager
•  Excel and PowerPoint
• Google Analytics
• Sales Force or similar tool

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. 

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer

of Choice’ and have been recognized as:
- India’s Best Companies to Work For 2021 by the Great Place to Work® Institute

- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive

- Marketplace and Community Engagement & Partnership 
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!