Director, Paid Media na Dollar Shave Club

ABOUT DSC:

In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with.

Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.

Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.

Stop wasting time not working for us and come join the club!

ROLE SUMMARY:

We are looking for a driven and analytical Director, Paid Media to boldly lead and execute our growth initiatives. This includes both direct-to-consumer and top-of-funnel brand awareness campaigns. The ideal candidate will be a results-oriented leader who can both develop the strategic roadmap and drive a high-performing team, including agency partners  in the execution of campaigns across various digital media platforms.

You will be responsible for the strategy, day-to-day management, and optimization of our multi-million dollar paid media budget across channels, including Paid Social, SEM, Display, Digital Video, Native, Affiliates, and other channels. You will also spearhead the evaluation and launch of new digital marketing platforms. It is critical that this role has an existing playbook for success.

RESPONSIBILITIES:

Media Strategy and Execution

• Develop, plan, execute, and manage multi-million dollar paid media budget and TOF awareness campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc.
• Identify new channels and strategies to drive efficient customer acquisition to meet objectives
• Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact
• Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions
• Regularly re-forecast and plan accurate budget & spending plan to achieve and exceed annual financial plan
• Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights
• Drive strategy and execution to improve ROAS/CAC/LTV on an ongoing basis
• Develop scalable processes for analysis, actionable insights, and best practices
• Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies

Team Leadership

• Lead internal team and partners that execute the day to day of all digital media channels
• Provide leadership and mentorship to develop careers of direct team members
• Provide thought leadership around emerging ad technologies
• Work cross functionally to deliver on primary media objectives
• Create insight-led briefs for Marketing to develop new creative concepts, and own feedback loops with Project Managers/designers 
• Clearly communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain teams on campaign changes & performance
• When needed, work with data engineering to troubleshoot platform pixels
• Reconcile monthly spend with Finance/Accounts Payable Team

REQUIREMENTS:

• Bachelor’s Degree, preferably in Marketing or Finance
• 8+ years of hands-on experience in paid media, with a proven track record of driving notable growth for direct-to-consumer and e-commerce brands. Experience with subscription models is a plus
• 4+ years of experience leading a high-performing paid media team
• A humble and candid people leader who excels at coaching, mentoring, and developing talent
• Expert knowledge of the digital media ecosystem, including Paid Search (SEM), Paid Social, Display, Digital Video, Native, and Affiliate marketing
• A relentless focus on operational excellence, with a history of implementing scalable processes that improve efficiency and drive performance
• Expert-level proficiency in leveraging data and analytics to inform strategy and optimize campaigns
• Fluent in cohort analysis, lifetime value, audience segmentation, and multi-touch attribution models
• Deep expertise and hands-on experience with key platforms, including but not limited to:
  • BI Visualization Tools (e.g., Tableau)
  • Media Platforms (Meta, Google, TikTok, DV360 and YouTube)
  • Analytics and Attribution Tools (e.g., Google Analytics, Google Tag Manager, DCM)
• A highly analytical mindset with meticulous quantitative skills. You can turn complex data into actionable insights that drive business outcomes
• Proven ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and effectively prioritize to hit deadlines
  

POSITION TYPE:
This is a full-time exempt position.

WORK ENVIRONMENT:
This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.

SALARY:
$185,000-$200,000 + Bonus

BENEFITS:

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends

APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.

Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected]

Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.

Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

Thank you for considering a career with Dollar Shave Club 

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