Manager, Marketing - Deposits & Credit Cards na Municipal Credit Union

About MCU:

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Mission:

To help hard-working New Yorkers build better tomorrows

Our Vision:

Be New York's most loved financial institution by helping our members build their best financial futures

Overview: The Marketing Manager provides leadership and oversight of deposit product and credit card marketing campaigns. Working with data and strategic insights, the Marketing Manager leads strategic planning and creative development for retail campaigns across all marketing channels.  This person works with MCU's Retail and Credit Card teams to develop programs, determine the best target, create messaging, implement the programs and measure results. 

Responsibilities:

Specific duties include, but are not limited to, the following:

• Develop strategic marketing and communications plans in alignment with MCU’s core business objectives and mission, vision, and values
• Collaborate with Credit Union leadership and Marketing teams to evaluate, manage, and execute on strategic initiatives.
• Create forward-thinking strategies and ideas to reach and grow new members using all marketing vehicles - advertising, PR, email, branch materials, website, digital, social and sponsorships.
• Establish KPI and ROI goals and create reporting and dashboards for key initiatives. Leverage data to support marketing strategy and articulate compelling business cases. Lead market research as needed including tracking studies, segmentation research and third party research.
• Lead the marketing team of specialists in the execution of campaigns and marketing materials
• Support key priorities of cross sell, lead generation, re-engagement, customer acquisition and retention.
• Manage day to day business as usual including budgeting, forecasting and monthly results reports 
• Maintain ongoing business relationships with key partners, vendors, and consultants for data analytics, creative development, and targeting/segmentation.
• Perform other related duties as requested and special projects as assigned.

Requirements:

• 7+ years creating and implementing credit union or bank marketing campaigns.
• Experience with creative and agency service providers. 
• Demonstrated success in planning, organizing, leading people and activities. Ability to motivate, direct and coach staff.
• Ability to perform in a high-volume environment and meet deadlines while maintaining exceptional attention to detail.
• Technologically proficient.
• Creative Thinker

Leadership Competencies:

• Proven ability to manage change
• Capacity to take calculated risks and innovate
  • Experience in setting vision and strategy
  • Lead by example and encourage team in developing adaptability
  • Successful in communicating effectively
  • Prioritizes developing others
  • Thinking that values diversity and difference
  • Proven ability to build and maintain relationships at all levels of the organization
  • Skilled at managing effective teams and work groups that default to action, are accountable, and take ownership of work

Why you'll be a good fit:

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following

Results - We are passionate about winning.

Agility - We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity - We operate with the highest ethical standards and highest degree of honesty.

Belonging - We cultivate a culture of inclusion and teamwork.

Ownership - We take personal responsibility and hold ourselves accountable for the results.

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What we can offer you:

Competitive compensation, medical and dental benefits.

401K with employer match

Flexible paid time off.

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization. 

Municipal Credit Union (MCU) is an Equal Opportunity Employer. 

Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.