[solidcore is seeking a dynamic and entrepreneurial Head of New Business Ventures to lead expansion into new revenue streams as we look to build on the existing [solidcore] ecosystem. This strategic leadership role will be responsible for developing and executing new business opportunities that extend the [solidcore] brand and lifestyle beyond our core studio offering. The ideal candidate will have a unique blend of strategic thinking and entrepreneurial execution, with the ability to move quickly from ideation to market launch while maintaining our commitment to delivering a premium experience for clients and team members.
Responsibilities
What you will do:
Innovation Strategy & New Venture Development
Develop and execute a comprehensive new business venture strategy aligned with [solidcore]'s mission, vision, and values
Partner with the Strategy & Insights function to identify high-potential opportunities for brand extension, new revenue streams, and adjacent market entry
Deep dive into primary and secondary market research and feasibility analyses, including consumer insights, competitive landscape assessment, and financial modeling
Create detailed business cases and go-to-market strategies for new venture opportunities
Product & Service Innovation
Lead development of new fitness and wellness concepts that leverage [solidcore]'s brand equity and client base in areas such as nutrition, recovery, retail products, digital fitness, and lifestyle services, among others
Collaborate with external partners, vendors, and potential acquisition targets to accelerate innovation
Oversee pilot programs and test-and-learn initiatives to validate new concepts before full-scale launch
Design scalable operating models for new ventures that can grow alongside the core business
Analyze and optimize pricing strategies and monetization approaches for new offerings
Strategic Partnerships & Ecosystem Development
Identify and cultivate strategic partnerships that can accelerate new venture development and market entry
Structure and negotiate partnership agreements, joint ventures, and strategic alliances
Evaluate potential acquisition opportunities and manage due diligence processes, coordinating with key cross-functional partners
Cross-Functional Leadership & Execution
Partner closely with Operations, Marketing, Technology, Finance, People, and Real Estate teams (as relevant) to ensure an integrated approach to any new ventures
Collaborate with Marketing & Brand teams to develop positioning and customer acquisition strategies for new ventures
Work with Operations to ensure new ventures maintain [solidcore]'s quality standards and operational excellence
Support the Finance team in developing business models, forecasting, and investment analysis for new ventures
Market Intelligence & Trend Analysis
Maintain a deep understanding of health and wellness industry trends, emerging technologies, and consumer behavior shifts
Monitor competitive landscape and identify white space opportunities and emerging threats by establishing market intelligence gathering processes and trend monitoring systems
Qualifications
What you will need:
Education & Experience
Bachelor's degree in Business, Strategy, Marketing, or related field; MBA from top-tier program strongly preferred
Minimum 8-10 years of experience in strategy, business development, or innovation roles, with at least 5 years in senior leadership positions
Proven experience in consumer-facing businesses, preferably in fitness, wellness, lifestyle, or related industries
Demonstrated success in launching new products, services, or business ventures from concept to market in a fast-growth environment
Experience with strategic consulting (e.g., McKinsey, Bain, BCG) or corporate strategy roles strongly preferred
Core Competencies
Execution Excellence: Proven ability to translate strategic concepts into market-ready products and services with strong project management and execution skills
Product Development: Experience taking products from concept through MVP development, launch, and ongoing iteration based on consumer feedback
Entrepreneurial Mindset: Embedded leadership DNA of tenacity, scrappiness, and willingness to roll up your sleeves to get the job done
Consumer Testing: Expertise in designing and implementing consumer validation programs, A/B testing, and feedback incorporation processes
Agile Methodology: Experience with agile development processes, rapid prototyping, and iterative product development
Cross-Functional Collaboration: Strong track record working across functions to drive consensus and coordinate complex product launches
Leadership & Execution
Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously
Strong analytical and problem-solving abilities with a data-driven decision-making approach
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels, including the C-suite and Board of Directors
Experience building and leading high-performing teams in fast-paced, entrepreneurial environments
Proven ability to work collaboratively across functions and drive consensus around new initiatives
Personal Attributes
Agility & Speed: Ability to move quickly from concept to execution while maintaining quality and strategic alignment
Resilience & Persistence: Comfortable with failure and setback as part of the innovation process, with ability to pivot and iterate quickly
Customer Obsession: Deep empathy for [solidcore] members and understanding of their broader wellness journey
Cultural Fit: Alignment with [solidcore]'s mission, values, and high-performance culture
Passion for Wellness: Genuine interest in fitness, health, and wellness with personal experience as a consumer in the space
Travel & Location Requirements
Position based at [solidcore] headquarters in Arlington, VA
Domestic travel required (25-35% of time) to visit studios, attend industry events, meet partners, and support new venture launches
Must be available for extended work hours during critical project phases
Compensation and Benefits
Competitive salary based on experience
Bonus eligibility based on individual and company performance
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