Digital Marketing Content Creator na Executive Education Programme

About IIMB

The IndianInstitute of Management Bangalore (IIMB) is a leadinggraduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.

Industry/Service

Higher Education

Post/Job Title

Digital Marketing Content Creator

Job Purpose

The Digital Marketing Content Creator will be responsible for developing, implementing, and managing content strategies across various digitalplatforms to enhance brand visibility, engagement, and conversion. As someone with experience in Performance-driven marketing, you will produce high-quality written, visual, and multimedia content that aligns with IIM Bangalore’s marketing goals. You will work closely with all relevant stakeholders at the Institute to ensure that the marketing

collateral supports the Institute’s digital marketing campaigns, drives traffic and generates leads.

Job Type

Consultant for a period of one year extendable based on performance.

Principal Accountabilities       & Responsibilities

Content Creation & Management:

• Develop and createengaging content for the Institute’s webpages, social media platforms, blogs, emails, and other digital channels.
• Produce high-quality written content, including articles, blog posts, programme descriptions, and copy for advertisements.
• Design and produce graphics, compelling ad creatives, videos, landing pagesand other multimedia collateral as required.
• Ensure all content is optimized forSEO and followsbest practices. Identify and leverage real-time trends and cultural moments relevant to the brand.

Social MediaStrategy:

• Conceptualize, create, and schedule socialmedia posts acrossplatforms such as Facebook, Instagram, Twitter, and LinkedIn to enhance brand visibility and engagement.
• Engage with followers and respond to comments, messages, and mentions in real-time. Drive personalization and leverage UGC to foster brand relatability and build community.
• Track key growthmetrics and KPIs,and present actionable insights to seniorstakeholders to inform decision-making and strategy adjustments.

Campaign Collaboration:

• Pitch ideas, design content, manage and execute multi-channel campaigns (SEM, social media, display ads, etc.), for bespoke campaigns, ensuring optimal performance and ROI.
• Facilitate content promotion, including influencer outreach, paid campaigns, and organic growth strategies.
• Conduct competitor and market analysis to identify content opportunities and gaps.
• Track the performance metrics and iterate content strategies as needed.
• Analyze campaign and content performance using tools like Google Analytics, social media dashboards, and other digital marketing tools.
• Prepare and present reports on content performance, identifying opportunities for optimization, exploration and expansion.

Brand Consistency:

• Ensure all content assets reflect a cohesive and consistent brand voice, identity, tone,and values across all digital touchpoints.
• Develop, manage and streamline category-specific social properties through an iterative content calendar that aligns with marketing initiatives and programme launches and timelines.

Collaboration &Communication:

• Collaborate withinternal teams, including web designers and videographers, to produce visually
• appealing andtechnically sound content.
• Communicate effectively with stakeholders, ensuring alignment between contentgoals and broader marketing strategies.

Key Skilland Ability Requirements

Preferred Skills:

• Experience with videoediting and production.
• Familiarity with emailmarketing tools.
• Understanding of paid advertising platforms (Google Ads,Facebook Ads).
• Knowledge of basicHTML and CSS for content formatting.

Personal Attributes:

• Highly creative withan eye for design and storytelling.
• Self-motivated and ableto work independently as well as part of a team.
• Results-driven and able to adjust strategies based on data.
• Strong organizational skills and the ability to handle multiple tasks in a fast-paced environment.

Qualification &Personal Profile

• The candidate shouldhold a bachelor’s degree with thefirst class.
• A minimumof 4 year’s of experience in content creation for digital marketing purposes is a must.
• Strong knowledge of SEO, keywordresearch, and digital marketing tools (e.g.,Google Analytics, SEMrush, etc.).
• Proficiency in design toolslike Adobe Creative Suite, Canva, or similar software.
• Ability to write compelling and error-free content with strong attention to detail.
• Experience with socialmedia platforms and content management systems.
• Strong communication and interpersonal skills.
• Creative thinker withthe ability to adapt content to meet the needs of bespoke requirements and diverse audiences.