Chief Branding and Engagement Officer na HealthNet

Description

The Chief Branding and Engagement Officer exists to ensure the HealthNet brand identity is consistently instilled into all departments of the organization as well as to the communities served by HealthNet and the general public. The incumbent oversees all outreach and engagement activities of the organization and is responsible for creating, managing, coordinating, and staffing community engagement, marketing, and outreach events that support the mission and goals of HealthNet. The position is responsible for developing, implementing, and evaluating the organization’s fundraising efforts, including serving as the Executive Director of the HealthNet Foundation. The position reports to the Chief Executive Officer (CEO). 

Branding and Marketing

• Works with HealthNet leadership team to define HealthNet’s brand identity and image, keeping current with emerging marketing and messaging trends.
• Works closely with the Chief Communications and Grants Officer to ensure consistency in messaging.
• Leads the development of a cohesive and consistent branding, marketing, and outreach strategy.
• Considers market research in a way that informs brand positioning; Develops a full range of marketing tools (internal and external) that support the vision and mission of HealthNet, while being mindful of brand experience and reputation.
• Builds a cohesive and integrated branding strategy for HealthNet in collaboration with all sites and department directors; translates strategy into actionable and quantitative plans.
• Guides staff to ensure consistency of branding message; strategically monitors the application of brand guidance and execution.
• Ensures brand-related consistency and reputation across patient and stakeholder experiences, including services and staff interactions.
• Develops and implements a robust multi-channel marketing and social media plan including performance analysis.
• Oversees the development of website content and ensures user functionality.
• Designs and oversees the production of marketing materials and marketing campaigns to effectively convey the organization’s message to diverse audiences and media channels. 
• Collaborates with Chief Communications & Grants Officer to proactively promote content to the media, helping to further develop and extend HealthNet’s community reach.
• Develops and manages annual marketing budget.  

Outreach and Engagement

• Cultivates external relationships as part of a larger brand identity and reputation management strategy.  
• Develops and implements comprehensive outreach strategies to engage and partner with target communities, community entities, and stakeholders, ensuring alignment with the organization’s goals and objectives.
• Creates, coordinates, and manages events aimed at promoting the organization’s mission, optimizing the brand experience, and promoting services to increase community engagement.
• Manages assigned items related to planning and staffing community-facing outreach events including volunteer/staff scheduling, event set-up and tear-down, reporting hours worked for paid team members.
• Provides supervision and oversight of the Outreach and Enrollment department, assuring outreach plan goals, including linkage to resources, are met and supports program events/activities.

Development and Fundraising

• Creates and implements an annual written fundraising development plan that is clear in its objectives, goals, target audiences, timelines, and responsibilities.  
• Evaluates the fundraising activities annually to ensure quality, productivity, and relevance towards meeting organizational goals.  
• Advises the CEO on relationship building and fundraising opportunities that are strategic and of the highest priority and ensure the CEO is actively and effectively engaged.
• Develops and implements major gift solicitations while maintaining ongoing relationships with major donors.

Donor Cultivation and Stewardship

Cultivation

• Fosters a culture of philanthropy and ensures that fund development is executed in keeping with the organization’s values, vision, and mission.  
• Creates and establishes a focus on prospect and donor research including accountability for growth and future relationship cultivation.  
• Establishes a balanced mix of donor sources and fundraising programs to attract and retain donors and funders.  
• Advises the CEO on relationship building and strategic opportunities related to donor cultivation and events.
• Evaluates effectiveness of development programs and securing gifts at various levels; presents reports to leadership and Board. 
• Maintains a portfolio of top corporate, foundation, and leadership donors and prospects.
• Works with HealthNet team members and volunteers to develop a functional and effective donor pipeline of corporations, individuals, and foundations.   

Stewardship

• Manages a portfolio of high-end donors as part of the overall organizational major donor program.
• Develops and implements strategies for engagement in HealthNet activities and increased giving including internal campaigns focused on Healthnet team members and planned giving.
• Fosters philanthropic corporate and foundation gifts and their donors in a way that enhances visibility while emphasizing the mission of HealthNet.  

HealthNet Foundation

• Leads the strategic development, planning, coordination, and implementation of the HealthNet Foundation, including board development/relations, policies/procedures, community/staff engagement and reporting. 
• Works collaboratively with the Foundation Board of Directors by involving them in the planning and execution of the engagement and fundraising plan.
• Designs and directs all foundation special events to raise funds and/or enhance and promote the image and goals of the organization.
• Works with the CEO on collateral material and messaging which supports the foundation’s efforts.
• Supports foundation board cultivation, training, recruitment, and commitment to fundraising goals.
• Creates and monitors the foundation budget.
• Ensures accurate and complete record keeping of hours worked related to foundation activities.

HealthNet Board Liaison

• Serves as primary liaison between Office of CEO and Board of Directors.
• Ensures the organization adheres to Board governance.
• Makes certain Board membership is informed and reflects the provisions outlined in the by-laws.
• Works with the Board chair, as directed by the CEO, to ensure board agenda(s) and actions meet and fulfill HRSA requirements.
• Prepares and distributes all monthly Board and Executive Committee packets and agendas.
• Records meeting minutes and ensures accuracy, completeness, and retention of such records.
• Ensures Board training is completed on schedule per HRSA requirements and the organization-adopted HRSA continuous compliance program.
• Serves as staff liaison of the Board Membership and Education Committee.

Requirements

Qualifications, Knowledge, Skills, Abilities

• Requires a master’s degree (preferably in communications, marketing, business, philanthropic studies, non-profit management, or public relations). 
• Requires at least 5 years of progressive leadership experience.
• Requires ability to promote the needs and mission of the organization. 
• Requires experience in fundraising work and managing a variety of development projects and demonstrated ability to successfully complete projects. 
• Requires strong organizational, interpersonal and critical thinking skills. 
• Requires ability to track and perform multiple tasks. 
• Requires experience in asking for charitable gifts and planning special events. 
• Requires experience motivating and leading volunteers, development committees, and staff to reach fundraising goals. 
• Requires strong writing and editing skills. 
• Requires experience with donor database management. 
• Requires ability to interact with diplomacy and tact amid influential clients and diverse groups. 
• Requires knowledge of health care operations. 
• Requires analytical ability and strategic and tactical thinking. 
• Requires ability to prioritize and process multiple complex projects and deadlines with attention to detail and organization. 
• Requires basic knowledge of word processing. 
• Requires ability to maintain high level of confidentiality. 
• Requires ability to creatively approach challenges and projects and to work both independently and in teams effectively for the best possible outcome. 
• May require travel. 
• Apply a minimum of one health literacy method when communicating with patients/client

Physical Requirement

• Prolonged periods of sitting at a desk and working on a computer.
• Able to be involved in degrees of prolonged standing, walking, sitting, bending, squatting, and stooping; as well as abilities of repeated bending, stooping, and squatting. 
• Able to lift, push, and/or pull light to moderately heavy weight up to 20-30 pounds is a necessary function of this position.
• Able to perform duties during periods of varied and/or prolonged work hours.
• Must be able to read, write, hear, and communicate effectively in the English language by both orally and written.

EQUAL EMPLOYMENT OPPORTUNITY:

HealthNet is an Equal Employment Opportunity Employer and employment decisions are made without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, or any other category protected by federal, state, or local law.