- Professional
- Escritório em San Francisco
About the Role
Pump.co is building smarter, more accessible ways for companies to optimize their cloud costs. As we grow, we’re looking for a Demand Generation Manager to own the execution of scalable, full-funnel marketing campaigns across paid and organic channels.
This role is ideal for someone who loves performance marketing, understands both the art and science of acquisition, and wants to roll up their sleeves in a fast-moving startup environment.
Responsibilities:
Plan, launch, and manage high-performing paid media campaigns across Google, Meta, LinkedIn, and other platforms
Own and optimize our SEO strategy — including technical improvements, content targeting, and backlink growth
Drive qualified traffic to key landing pages, with a focus on conversions and pipeline impact
Build and manage testing frameworks (A/B tests, copy/creative experiments, bidding strategies)
Collaborate with sales, content, and design teams to build compelling landing pages, ad creatives, and funnel assets
Monitor campaign performance daily and report on key metrics like CAC, CPL, ROAS, and pipeline contribution
Manage a monthly paid budget (starting at $100K/month) with a focus on ROI and scalable growth
Maintain a consistent rhythm of reporting, learning, and iterating on what works
Research competitors and stay up to date on industry benchmarks and trends
- Ability to work 5 days a week in office
Qualifications:
Have 3–5 years of experience in demand generation, growth marketing, or performance marketing
Have managed an annual budget of at least $1M or a monthly budget of $50K
Know how to run and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
Are familiar with SEO best practices and tools (Ahrefs, SEMrush, Screaming Frog, etc.)
Are comfortable owning both strategy and hands-on execution
Love working with numbers and know your way around Google Analytics, GA4, and attribution tools
Are highly organized and love optimizing for efficiency and outcomes
Thrive in a fast-paced, highly collaborative environment
Benefits (for U.S.-based full-time employees)
- Competitive salary and equity as an early member of our marketing team.
- Full benefits package, including premium healthcare coverage for you
- 32 vacation days
- Continuous learning and professional development reimbursements.
- Quarterly company-paid team retreats
