- Professional
- Escritório em Bengaluru
This role is for one of Weekday’s clients
Salary range: Rs 1000000 - Rs 1500000 (ie INR 10-15 LPA)
Min Experience: 2 years
Location: Bengaluru
JobType: full-time
Requirements
What You'll Own
● The Growth Engine: Build acquisition channels from scratch that actually work for our audience—not just copy what the big players are doing
● The Brand Narrative: Craft our story so it resonates with real Indians planning weddings, renovating homes, or facing medical emergencies
● The Numbers That Matter: COA, conversion rates, retention—if it impacts growth, it's yours to optimize
● The Community: Transform our users from borrowers into advocates who champion Finnable in their communities
What You'll Actually Do
● Design and execute digital campaigns that deliver real ROI, not just vanity metrics
● Create marketing that speaks to our audience's aspirations, not just their problems
● Build analytics systems that tell us what's working and what isn't
● Craft retention strategies that turn one-time borrowers into lifetime customers
● Develop content that educates and empowers—not just sells
Who You Are
● Someone who's built and scaled marketing at consumer-focused fintechs in India
● A blend of strategic thinker and hands-on doer—you plan the big picture but can also execute when needed
● Data-driven in approach, but you understand the human stories behind the numbers
● Passionate about financial inclusion—you see lending as a way to unlock potential, not just a transaction
