Marketing Assistant na Ivy Tech Community College

General Description of the Position:

• The Marketing Assistant is a part-time role that reports to the Executive Director of Development and Marketing (EDDM). This role provides essential support in marketing, communications, event logistics, and campus-wide promotional efforts.
• This position works closely with the EDDM, as well as all campus departments to ensure programs, events, and services are effectively promoted and communicated both internally and externally.
• This position promotes integrity, community engagement, innovation, and excellence; is accountable to perform statewide responsibilities to maintain consistent statewide curricula, policies, and practices.
• This role is based on campus and may require occasional evening and weekend hours to support events such as Commencement.

Major Responsibilities:

MARKETING & COMMUNICATIONS

• Responsible for managing marketing and communication projects as assigned by the EDDM, to include:

o Designing and producing marketing materials for campus departments, including print (banners, flyers, invitations, greeting cards, signage), digital content (social media, videos, photography, ads), and templates.

o Drafting press releases, e-newsletters, and other written documents for campus departments

o Updating the campus website with news, events, and promotional content.

o Managing and implementing marketing strategies to engage students and faculty through regional social media platforms.

• Ensures brand consistency across all marketing, communication, and promotional efforts.

EVENT SUPPORT & ADMINISTRATION

• Supports event logistics for special events and public functions for the campus as directed by EDDM, including creating registration pages, promotional communications, agendas, talking points, surveys, and managing supplies inventories.

• Assist with commencement and other special ceremonies.

• Designs event materials such as programs, signage, and presentations.

GENERAL

• Supports the overall mission and strategic goals of the college.

• Performs other duties to advance campus marketing efforts. All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.

Minimum Qualifications:

• Bachelor’s Degree in Communication, Marketing, or a Design Field or Associate’s degree and equivalent experience in marketing, communications, event planning, or related fields. • Excellent written and verbal communications. • Proficiency in design tools to include Microsoft Office applications, Canva, and equivalents. • Strong organizational skills and the ability to manage multiple projects and deadlines. • Ability to work independently and collaboratively as part of a team. • High ethical standards and the ability to maintain confidentiality.

Preferred Qualifications:

• Experience with Salesforce.

• Experience writing for public audiences

• Skills in photography, videography and video editing.

• Knowledge of digital marketing and analytics tools.

Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College’s Title IX Coordinator or to the US Department of Education Office of Civil Rights.

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