Ecommerce Operations Specialist na BESTWAY USA INC

Description

At Bestway USA, our passions and innovations come to life thanks to the people who work here. We value diversity and believe that different backgrounds, ideas, and perspectives help us spread happiness and create a culture of positivity. We embrace flexibility and many of our positions offer a hybrid work-from-home schedule. Bestway USA was selected as one of the top companies to work for in Arizona for 5 consecutive years, most recently in 2025! We generously start all employees with at least 20 days of paid time off annually and at least 14 paid holidays. We are a hard-working, casual, dog-friendly company (yes, your polite and playful pup is always welcome at our office!). We invest in our employees' - and their families - health; we believe this is part of your total compensation, so we strive to keep employee costs low and contribute thousands each year to every plan's premium. Our Core Values of Respect, Recognition, Accountability, Leadership, and Communication guide our decision making, how we engage with others, and how we lead our teams. 

The Ecommerce Operations Specialist will support and optimize our online store operations. This role is instrumental in scaling our ecommerce infrastructure, improving operational efficiency, and ensuring seamless customer experience.

Essential Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Partner with the Ecommerce Director and cross-functional teams to develop and prioritize digital commerce strategies that support product launches, content planning, and promotional initiatives
• Ensure all products are launched on the Bestway website in a timely manner aligning with inventory arrival
• Ensure accurate tagging, search engine optimization (SEO), and merchandising alignment
• Own the development, execution, and ongoing management of the promotions calendar in close collaboration with the Ecommerce Director
• Support the ongoing evolution of the process to achieve timely execution while constantly looking for ways to increase efficiencies through streamlining and enhancing current processes
• Responsible for leveraging merchandising tactics and strategies to drive cart and checkout conversion
• Leverage SEO best practices to optimize product listings, collections and all site content
• Solicit ratings and reviews for the website and ensure those are syndicated through Bazaarvoice
• Conduct regular audits to identify bugs, broken links, and UX issues
• Monitor site speed, mobile responsiveness and overall performance
• Conduct regular audits of competitor and non-competitor ecommerce sites to identify emerging industry trends, benchmark performance, and uncover opportunities to enhance Bestway’s digital strategy
• Collaborate with the Eommerce team to design and implement A/B testing strategies aimed at uncovering customer behavior and preferences across the website experience
• Drive project and team success by taking ownership of key deliverables and supporting cross-functional efforts through analysis, testing, training, troubleshooting, and other critical tasks as needed
• Use data and analysis to ensure website is optimized for customer engagement leading to increase in cart additions and conversions
• Leverage metadata and search insights to optimize product discoverability and ensure all items are accurately indexed and relevant across site search experiences

Requirements

Competencies:

• Strong strategic thinking, problem-solving, and analytical skills (strong mathematical aptitude and quantitative skills)
• Excellent project management and organizational skills required, including ability to manage multiple competing priorities
• Ability to work professionally with flexibility in handling multiple priorities in a fast- paced environment
• Ability to prioritize, meet deadlines, and react to changes in business trends
• Active listening skills and ability to synthesize and interpret information and respond appropriately
• Strong interpersonal skills with ability to engage and influence
• Excellent communication skills, both written and verbal
• General understanding of SEO best practices
• Solid understanding of digital terminology with ability to hold a conversation with technically skilled peers
• Highly organized individual with strong attention to detail
• Desire to work in a team-based setting yet also able to work and take action independently
• Knowledge of Adobe Commerce preferred 
• Basic HTML and CSS knowledge

Required Education and Experience:

• Bachelor’s degree in computer science, Information Technology, Merchandising, Ecommerce, or related field
• 3-5 years of experience in ecommerce operations with at least 2 years focused on Shopify, preferably within a consumer product goods (CPG) environment
• 3 or more years of project management experience
• Direct to consumer (D2C) ecommerce experience preferred with some business-to-business (B2B) knowledge
• Experience developing online content creation and product merchandising
• Experience working with a creative team in-house or agency
• Experience with online analytics platforms (GA4, Semrush, or similar)
• Experience in Microsoft Office suite, advanced Excel skills required

Bestway (USA) Inc. is proud to be an Equal Opportunity Employer. All employment decisions at Bestway will be based on merit, qualifications, and abilities. We do not discriminate upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.