- Professional
- Escritório em El Paso
Are you passionate about making a positive impact in the community you live in? Do you want to be on the forefront of paving the way to financial freedom for the members we serve? At GECU, our Core Values drive our Culture: Advocate, Integrity, Accountable, Dedicated and Passionate. Come grow your career with an award- winning team!
BASIC RESPONSIBILITIES
Responsible for media negotiation, buying, and reconciliation of traditional, non-traditional, and digital media and advertising buys and acts as a liaison between Media Planning and Creative to facilitate workflow. Works directly with Media Planner/Buyer to work out budgets, select advertising media, and organize schedules. Handles the timely dissemination of advertising materials to various media outlets. Is detailed-oriented and performs post-buy measurement and analysis of all media used. Establishes media relationships to professionally represent credit union. Plays a large role in the organization of effective marketing plans and the completion of marketing research. Troubleshoot problems to make sure a project or process remains on schedule.
TYPICAL DUTIES
Acts as a liaison between media vendors and the credit union.
Attends individual media presentations and/or industry presentations to keep current with industry changes.
Builds and maintains strong relationships with media representatives, analyzes, and recommends proposals and/or packages for broadcast, digital, out-of-home and print advertising.
Manages cross-market media budget and spend. Leverages buying power and relationships to further the mission and goals of the credit union.
Determines television programs, radio stations, digital channels, and newspapers for print to use for all buys. Ensure campaigns resonate with target communities.
Executes media buys.
Processes necessary paperwork for all media buys. Keeps all media files relating to credit union’s needs.
Works in collaboration with Media Planner/Buyer and Digital Innovation team on digital buying strategies.
Measures and evaluates digital media performance through reporting and analytics.
Works on monthly media billing and reconciliation for all media placement.
Assists in providing post-buy media analysis.
Assesses the production requirements when creative teams have developed their proposals for advertisements.
Utilizes project management software to control workflow. Monitors the progress of ad production through different departments and external suppliers and adjusts schedules to deal with any delays or problems. Schedules regular production meetings to review progress and re-allocate resources to keep production/traffic on schedule.
Schedules time commitments.
Routes jobs for internal approvals.
Expedites workflow.
Keeps up with current events that affect the markets and media environment.
Maintain and understand compliance to ensure that work complies with GECU’s established policies, procedures and applicable regulations, to include Bank Secrecy Act (BSA), Anti-Money Laundering Act (AML) addressing Money Laundering and the Countering the Financing of Terrorism (CFT), Member Identification Program (MIP), and Office of Foreign Asset Control (OFAC).
Other duties that may be assigned or required in connection with the general operation of the credit union.
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