Director of Ancillary Revenue Strategy na Camelback Resort

Job Title: Director of Ancillary Revenue Strategy

Reporting to: VP Revenue Strategy

Lead and optimize revenue strategies for all non-lodging streams, including ski tickets, F&B, mountain coaster, zip lines, tubing, mini golf, and both indoor and outdoor water parks. Working closely with the VP of Revenue Strategy for the resort, you’ll apply the principles of rooms revenue management to these unique ancillary offerings, driving growth, profitability, and guest engagement.

Key Responsibilities:

• Architect dynamic pricing, yield, and inventory strategies for all ancillary services, synchronized to demand patterns.
• Forecast demand, manage capacity limits, and optimize utilization across activities and attractions.
• Build and manage sales channel performance, enhancing both direct and third-party distribution effectiveness.
• Create promotional calendars, bundled offers, and cross-selling strategies that support lodge sales and elevate per-guest spend.
• Collaborate with sales, marketing, ops, and guest services to deliver seamless, revenue-forward experiences that support group sales, day sales and overall TRevPOR
• Deliver ongoing performance analytics and insightful recommendations to support ancillary innovation.

Key KPIs:

• Ancillary Revenue per Available Guest (RevPAG)
• TrevPOR relationship (with lodge guests)
• Year-over-Year Ancillary Revenue Growth
• Profit Margin per Ancillary Product Line
• Pre-Arrival/Advance Purchase Penetration
• Average Transaction Value & Attach Rate (per guest or ticket/package)
• Direct vs. Third-Party Channel Mix
• Capacity Utilization by Attraction
• Guest Satisfaction for Ancillary Experiences

Must-Haves:

• Proven success in revenue or yield management—especially involving ancillary or non-room products.
• Strong analytical skills: modeling demand, understanding elasticity, and pricing optimization.
• Operational savvy: informed decision-making through capacity, cross-functional collaboration, and delivery.
• Marketing mindset: ability to build compelling bundles, offers, and promotional flows.
• Tech onboarding experience—accustomed to using RMS systems, pricing tools, and analytics platforms.

Nice-to-Haves:

• Mountain resort or theme park experience, especially managing high-volume summer/winter attractions.
• Experience with dynamic pricing platforms or experimentation frameworks.
• Background in F&B, ticketing, or attractions operations.

This job description is to be considered a general outline of the duties and responsibilities of this position and is subject to changes and revisions by Camelback Resort at any time. Responsibilities are listed as guidelines only and the job is not necessarily limited to these specifications.