Digital Market Expert | 7 To 9 Years | Mumbai & Kolkata (Mumbai (ex Bombay), IN) na Capgemini

Job Description

• As a digital marketer you will:
  • Advise on the effective channel strategy and digital tactics, and own their end-to-end delivery, using appropriate internal and external resources
  • Advise on a mix of content format based on objectives and target audience
  • Strategize for paid campaigns
  • Manage the flow of content through digital channels
  • Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns
• Work closely with Capgemini’s senior executives and opinion leaders

• Provide excellent service to colleagues across the business, helping them to make the most of our digital capabilities and channels
• Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies, to keep adding value
• Play an active role in the team, contributing insights and best practice

Job Responsibilities

• Experience in digital/social marketing/communications – strategy, planning, execution, analytics, and evaluation
• Strong working knowledge and experience of digital tools and channels, and content formats.
• Good knowledge of content marketing focused on creating, publishing, and distributing content on social channels.
• Hands on experience in content creation for digital channels
• Good understanding of social & digital trends in the space of Online Reputation Management, Channel Management, channel analytics and digital campaign management
• Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders
• Strong understanding of LinkedIn campaign manager, , Google ads, Facebook ads 
• Interest in technology and innovation topics
• Track record, either in-house or for an agency, consulting customers to understand objectives and, in response, planning activities and execution
• Ability to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities

Experience/Skill/Qualification

• At least 7 - 9 years’ experience in digital and social media marketing
• Understanding of B2B Sales processes

• Experience in social advocacy tools like Sociabble
• Good experience across program management; strategic planning; customer interaction management
• Has worked in a global environment with a sound application of cultural sensitivity
• Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills
• Has been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited direction
• Demonstrated strong relationship building, communication, and influencing skills