Director, Business and Marketing Analytics Strategy na IPG Photonics Corporation

IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 4,800 employees in more than 25 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.

Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.

Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits.

JOB SUMMARY

IPG Photonics is a world leader in lasers and optics-based solutions for industry. Our products are rapidly gaining adoption in new and diverse markets, while our core markets continue to grow. Our expansion drives a requirement to strengthen and standardize IPG’s market analysis. The newly established role of Director, Business and Marketing Analytics Strategy will drive IPG Photonics’ strategic planning process and oversee the collection of best-in-class market intelligence to provide actionable insights to key decision makers. The successful candidate will partner with Sales, Product Management, Investor Relations and M&A teams as a key player who molds and influences IPG’s strategy and execution. IPG Photonics is a world leader in lasers and optics-based solutions for industry whose products are gaining adoption in new and diverse markets, while our core markets continue to grow. Our expansion drives a requirement to broaden, strengthen and standardize market analysis.

JOB FUNCTIONS

Duties/Responsibilities:  

• Owner of IPG’s strategic planning process.
• Primarily responsible for developing, executing and disseminating actionable market intelligence and insights to business units, M&A, Investor Relations while supporting Board of Director presentations.
• Operate independently and cross-functionally to solicit and systematically gather relevant input from IPG colleagues (including Sales, Product Line Managers, R&D, M&A and Investor Relations) and customers. Gather, aggregate, analyze and interpret these data, along with secondary research and publicly available information to create actionable market intelligence.
• Provide consistently excellent business and market analysis over IPG’s diverse segments and application spaces by drawing conclusions relevant to the company’s products, markets, customers and competitive environment, while fielding requests from IPG colleagues for specific market data to support Business Cases, Competitive Intelligence gathering and other corporate processes.
• Define and maintain standard formats for the presentation of market data, including TAM/SAM analysis, market share, CAGR, trends, Mekko charts and other common tools and metrics, as standardized templates and market presentation are required to streamline internal communication and allow decision makers to compare IPG’s disparate markets. Ensure our company has a lean, automated toolbox for market analysis and presentation.
• Develop partnerships with IPG’s business leaders and other decision makers.
• Participate in Industry Market Forums and engage Market Research providers, while independently accessing available information from Trade Journals, Conferences and on-line sources.