Area Business Manager - Ernakulam na GSK

The Area Business Manager (ABM) is responsible for supporting the development and execution of brand strategies and tactical plans to drive the growth of brands in Ventus Team - Nucala, Trelegy Ellipta and Seretide Accuhaler.. The main role is to coach/guide his team members on their roles and responsibilities .The ABM is expected to have knowledge of public account operations like  CGHS, Army , Railways and ESI along with trade business.

Key Responsibilities:

Sales & Business performance

• Deliver primary and secondary sales targets in the assigned area.
• Ensure achievement of market share, growth objectives.
• Monitor territory performance and take corrective actions where required.

Team Leadership & Development :

• Set clear targets, guide on call planning, and review field activities.
• Coach and mentor team members on product knowledge, selling skills, and customer engagement.
• Identify capability gaps and arrange training/development interventions.
• Motivate the team, manage attrition, and build a high-performance culture.

Customer Engagement & Market Development

• Build strong relationships with key doctors, hospitals, stockists, and distributors.
• Support team in important customer calls and joint fieldwork.
• Ensure effective implementation of scientific engagement activities 

Execution of Strategy

• Implement marketing campaigns and track effectiveness.

Key Competencies:

Leadership skills – Able to inspire team in the right direction

• Strategic Thinking: Ability to analyze market data and translate it into actionable strategies.
• Collaboration: Strong interpersonal skills for working with cross-functional teams and stakeholders.
• Analytical Skills: Proficiency in interpreting data and deriving actionable insights.
• Results-Oriented: Focus on achieving business objectives and driving measurable impact.

Qualifications & Experience:

Educational Background:

• Bachelor’s degree with Science background /BPharm

Professional Experience:

• 2–5 years of experience as ABM in pharmaceutical marketing
• Experience in respiratory or specialty care segments is a plus.

Behavioral Attributes:

         Coaching skills

• Customer Focus: A deep commitment to understanding and fulfilling the needs of patients and healthcare professionals.
• Integrity: Adherence to GSK’s values and commitment to ethical practices.
• Agility: Ability to adapt to changing market conditions and priorities.
• Team Player: Collaborative mindset with an ability to work effectively across teams and geographies.

Why Join GSK?

• Opportunity to work in a global organization dedicated to improving the quality of human life.
• Exposure to innovative marketing practices and cutting-edge digital tools.
• A culture that fosters learning, growth, and career development.
• Contribution to impactful healthcare initiatives that benefit patients worldwide.

About Ventus:

Ventus is one of GSK’s leading brands in the respiratory portfolio, designed to address critical needs in respiratory care. The brand represents GSK’s commitment to delivering innovative solutions that empower patients and healthcare providers to manage respiratory conditions effectively.

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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