Digital Editor Travel Insider na News Corp Australia

What's the role?

Travel Insider is the digital arm of Qantas magazine and an exceptional opportunity is available for an experienced and motivated digital editor to join the team on a 12 month fixed term contract.

The digital editor will have their finger on the pulse of SEO/AEO best practice, be able to confidently use data and search trends to inform new content concepts for the site and continually seek opportunities for growth. A digital all-rounder who is comfortable with all aspects of working in a digital ecosystem – from social platforms to EDMs and search engine optimisation – the successful applicant will write, edit, optimise and produce innovative content on the Travel Insider website on a daily basis and other platforms as required.

Reporting to the Travel Insider Managing Editor, the successful applicant will be responsible for ensuring that the content for Travel Insider is strategic, engaging, of the highest quality and of course, inspires travel. A strong track record of ideation, writing and editing across editorial and native content is essential, together with an understanding of travel and the processes and pressures of operating in a fast-paced editorial environment.

Duties and responsibilities

• Conceptualise, create and edit content that is on brand, engages the audience and is of the highest quality while working at pace.
   

• Work closely with the Travel Insider Managing Editor to understand Qantas objectives and guide content development based on their goals
   

• Help deliver on the multichannel content strategy, aligning with the Qantas brand and consumer to deliver traffic growth in line with agreed targets
   

• Track search trends and data using tools such as SEMRush to make data-driven decisions to continually improve content and business KPIs
   

• Optimise content for SEO/AEO best practice (alt tags, captions, content structure etc) and user experience on all channels, including web, social media, mobile and video
   

• Regularly monitor the site’s performance and adjust strategy accordingly
   

• Keep abreast of and regularly update the content team on developments in international best practice content strategy and deployment
   

• Assist in managing the editorial budget to ensure effective distribution of budget
   

• Drive new ideas and innovation

Who are you?

This is a highly operational role – spanning uploading and optimising articles to image research, SEO, AEO and content management – the successful candidate must be prepared to work across the site at all levels.

It is a key requirement that candidates have deep digital experience and strong analytical skills and solid understanding of EDM production and SEO best practice and a proactive approach to AEO.

• 3-5 years of proven experience as a digital producer working directly in a CMS and across social platforms
   

• Relevant tertiary degree
   

• In depth understanding of SEO, Adobe/Google Analytics and CMS
   

• Excellent writing, editing and subbing skills
   

• Proven ability to meet tight deadlines and manage multiple projects concurrently
   

• Commercial skills in helping to drive revenue growth
   

• Exemplary client service and a willingness to exceed client expectations
   

• Able to present trends and insights in a meaningful and objective way
   

News Benefits

Who are we?

MRCA is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Qantas, Coles, David Jones and Bunnings. We publish content in print and across multiple digital channels with a focus on robust, long-term creative solutions that deliver ROI.
We celebrate courageous creativity and take pride in our people, our work and our clients. Medium Rare employs more than 200 people across Sydney, Melbourne, Brisbane and Auckland. This role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).

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