Hybrid Marketing Specialist, Audiobook /eBook na Midwest Tape

• For local candidates within 60 miles of our Holland, OH headquarters, this role is hybrid after 60-day orientation period.
• For candidates outside of local area you must be open to travel to HQ as required by the manager.
• Must live in the following states to be considered: Ohio, Michigan, Indiana, Illinois, Tennessee, Texas, Colorado, Montana, Rhode Island, Florida, Massachusetts, Nevada.
• Must be able to work business hours of 8:30am-5:00pm EST 

Midwest Tape | Hoopla

For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology, delivering an all-in-one experience to the library world. As hoopla continues to grow on a global scale, we are expanding our team.

At Midwest Tape, we know our people are the reason for our success. We value our employees and believe in empowering them to help them thrive. We offer competitive pay and benefits, a healthy work/life balance, and appreciation for a job well done.  

Position Summary:

Serve as the in-house expert on audiobooks and eBooks, maintaining up-to-date knowledge of industry trends, authors, key release dates, and competitor activity. Curate engaging book collections for both physical (Midwest Tape) and digital (Hoopla) distribution, and partner with the design team to create marketing materials that drive awareness and engagement with top titles and collections. Lead and implement innovative marketing initiatives to promote publishers, authors, and titles, supporting libraries and enhancing patron discovery.

Primary Duties and Responsibilities:

To perform this position successfully, an individual must fulfill the knowledge, skill, and/or ability requirements listed below.

1. Marketing Strategy – Ability to support high-level planning, research, and data-driven decision making to ensure the success of the books format. Must possess in-depth knowledge of target markets and audiences, the publishing landscape, vendor relationships, and competitive activity.
2. Marketing Execution – Skilled in applying both innovative and established marketing communication principles to generate demand, drive engagement, and support revenue growth.
3. Collection Development – Proficient in curating and creating high-demand collections for libraries and patrons, and experienced in uploading collections, titles, and marketing assets to the website.
4. Creative Collaboration – Works effectively with design teams to develop web panels, marquees, and other marketing materials that highlight collections and top titles.
5. Vendor Engagement – Ability to collaborate with vendors to encourage participation and maximize impact in marketing programs.
6. Project Management – Flexibility to manage special projects as assigned by manager, while balancing ongoing priorities.
7. Title Management – Strong attention to detail in monitoring new release title information, prioritizing data entry, and identifying marketing opportunities.

Skills:

• Basic Computer skills, including Microsoft Office
• Proficient in Excel and Google docs
• Attention to detail
• Must have the ability to read/review publications for relevant information
• Must have good research skills
• Organizational skills
• Possess the ability to work independently
• Excellent follow-up and follow-through skills and ability to meet deadlines
• Knowledge of entertainment industry
• Experience or understanding of public libraries and their role in the community

Preferred Education Requirements: 

• Bachelor’s degree in marketing, a related field, or equivalent experience such as library work

Preferred Experience:

• 3-5  years marketing experience  

Physical Requirements/Work Environment:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job.   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to regularly sit for extended periods of time.
• Perform repetitive motion-type tasks
• Must be physically present for meetings, presentations, and training. 

Benefits:

• Medical, dental, & vision insurance
• 401k + match
• Profit sharing
• Paid vacation and personal time
• Flex time
• 10 paid holidays
• Company performance bonus
• Holiday bonus
• Paid time to volunteer
• Training & career development opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are currently unable to sponsor employment visas. All candidates must have authorization to work in the U.S. without current or future sponsorship.

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