Hybrid Marketing & Move-In Mentor na Samaritan Bethany

Marketing & Move In Mentor

Are you creative, a self-starter, wanting to build a community brand, and love working with people? This might be the place for YOU!

Schedule:
Monday - Friday 8:00am - 4:30pm (may require flexibility in scheduling to include extended hours, weekends)

Wage Range: $28-$33 (exempt), we honor based on years of relevant experience

Requirements:

• 4 year degree in Marketing or related field.
• 2 or more years of related experience, in marketing and community engagement
• Preferred experience in housing or senior care marketing
• Knowledge of long term care regulations
• Working knowledge of medical terminology

Job description:

As a Marketing & Move In Mentor you will oversee or be responsible for:

Marketing & Communications

• Develop and manage Samaritan Bethany’s marketing strategy across print, digital, and social media platforms.
• Maintain and update the organization’s website content to ensure information is current, accessible, and brand-aligned
• Provides tours of the campus
• Provides accurate and current information in a friendly, personable manner
• Answers questions about community, via phone call, email or drop-ins
• Prepares informational packets about the community
• Markets services with area hospitals, discharge planners, county case managers, and other referral sources
• Design and coordinate the production of marketing materials including brochures, flyers, advertisements, and publications.
• Write compelling content for staff, residents, press releases, email campaigns, and donor communications.
• Maintains waiting list/data base of inquiries.
• Provides follow-up with referral sources/families. Includes updating waiting lists.
• Upholds and follows facility HIPAA privacy and security policies and procedures.
• Provides information on services and pricing for those interested in housing or care.
• Corresponds via phone and/or computer with hospital social workers.

Move Ins

• Complete move-in paperwork accurately and in compliance with regulations.
• Coordinate move-ins internally, and those from the hospital, community and waiting list.
• Inform staff of new residents moving in via email, report at daily stand up meeting.
• Complete pre-move in screening and circulate it.
• Complete move-in paperwork with new residents and families

Social Media & Digital Strategy

• Manage and grow the organization’s social media presence (Facebook, Instagram, LinkedIn, etc.).
• Develop and schedule regular, engaging content that showcases life at Samaritan Bethany and supports recruitment, fundraising, and public awareness goals.
• Monitor analytics and trends to adjust strategies for increased visibility and engagement.

Event Management

• Plan and execute internal and external events, including community outreach, open houses, and staff recognition activities.
• Coordinate event marketing, communications, and promotional efforts.
• Work cross-functionally with departments to ensure cohesive planning and branding.

Facility Branding & Visibility

• Ensure consistency in brand identity across all signage, internal displays, promotional materials, and online content.
• Partner with leadership to improve internal communications and foster a connected community atmosphere.

Community Engagement

• Cultivate relationships with local media, organizations, businesses, and key stakeholders to enhance visibility and partnerships.
• Represent Samaritan Bethany at community events and networking opportunities.
• Support efforts to recruit staff & volunteers, increase donations, and share impactful stories.

Benefits:
As a team member at Samaritan Bethany, you will enjoy:

• Healthcare, Dental, Vision and Life Insurance
• Paid Time Off (PTO)
• 403(b) with competitive employer match
• Flex Spending Accounts for Dependent Care and Healthcare
• Short-Term Disability and Long-Term Disability

Special Advantages:

• Staff appreciation events
• Dog friendly work environment
• Meditation room with an electric massage chair
• Staff food pantry
• Offer multiple committees to join that suit your interest
• Staff Wellness Fair
• Employee Recognition Program
• Casual Fridays
• FREE Parking within a block of facility

Company Overview:
Come find family, fun, and community in a dynamic career at Samaritan Bethany. We offer a full range of living and care options for seniors while focusing care on the Household Model. This model of care fosters choice, genuine connection, and gives the residents living at Samaritan Bethany the opportunity to direct their own lives. Join a team who values spirituality, a holistic environment, respect and dignity, continuous improvement, education, and fiscal responsibilities. We pride ourselves on providing compassionate resident-centered care that enhances and strengthens the greater community.

Location:
24 8th St NW, Rochester MN 55901
We are conveniently located in Northwest Rochester, only blocks away from downtown and near a convenience store. Free parking is available in our staff parking lot.

Contact/application information:
If you are looking for further information on postings, please contact Jen Allen in Human Resources at 507.424.4034