Hybrid Marketing Strategist na Fresno Pacific University, CA

About the Department

The Marketing Strategist will coordinate the execution of the annual marketing and communication plan as well as coordinate projects from other assigned FPU departments.  The Marketing Strategist will assist with the development of marketing plans and shall coordinate the development of marketing and promotional materials, writing and managing multi-tier digital communication sequences, coordinating content development (including photo and video), managing content on the website, and developing and executing social media plans.

Position Duties

• In collaboration with the Director of Communications and Director of Enrollment Marketing and, coordinate the development of new marketing materials and the creation of new graphics, including project management, writing copy, collaborating on design, and coordinating photo and video shoots.
• Coordinate the development and maintenance of, and/or write content for webpages, direct mail, email, social media, and event campaigns for all assigned clients.
• Track marketing and solicitation projects (including print, social media, and email) to avoid overlap in communications and to ensure timely completion of projects. 
• Track and record marketing and solicitation expenses and report these to appropriate staff regularly.
• Track the response rates of various marketing and solicitation digital campaigns and report the data to campaign managers.
• In collaboration with the Executive Director of Development, research constituent demographics, best practices, conduct focus groups and update annual marketing reports.
• Demonstrate a commitment to serving and inspiring students and colleagues in a context of a Christian University, integrating your Christian faith into your role and responsibilities.
• Embrace the mission, vision, and values of Fresno Pacific University, affirm the FPU Faith Expectations, and support the ideals and practices articulated in "The Fresno Pacific Idea”
• Uphold and advance Fresno Pacific University’s commitment to Christ-centered higher education, holistic student development, and serving diverse communities.
• Complete tasks timely with work that is comprehensive, complete, and accurate
• Communicates clearly, listens attentively, and seeks to understand others
• Collaborates productively with colleagues of varying skillset 
• Other job duties as assigned

Minimum Qualifications

Required:

• Bachelor’s Degree in related field
• Two years of experience working in a marketing-related field 
• Excellent written and oral communication skills
• Ability to coordinate multiple projects simultaneously
• Experience with social media management

• Experience and/or training in digital photography
• Experience and/or training in copywriting
• Experience in art directing photo shoots, indoors and outdoors 
• Experience in marketing Christian higher education

• Indoors in normal office environment with little exposure to excessive noise, dust, fumes, vibrations, and temperature changes at least ninety percent (90 percent) of the time
• Frequent computer use at workstation, up to eight hours per day
• Frequently work at a fast pace with unscheduled interruptions
• Proficient at multitasking
• Public contact position requiring business-like apparel

• Indoor work environment.
• Perform the following, with or without reasonable accommodation: stand, sit, kneel, stoop, reach, lift, grasp, finger, see (near and far) for reading and data analysis on a computer screen, hear and talk for ordinary conversation and telephone calls.
• Perform analytical and cognitive thinking and decision making.  
• Approximately 90% of this position’s duties require use of a computer
• Must be able to lift up to 40 pounds
• Attendance and punctuality.
• Travel alone between campuses.
• Based on the main campus of Fresno Pacific University.
• Reasonable accommodations for those with disabilities will be provided in accordance with law.

Other Qualifications

$45,780.00 to $53,040 is the annual starting salary for this role and reflects what Fresno Pacific University reasonably expects to pay for this position.  Actual compensation may vary based on qualifications, experience, and internal equity.  In addition to compensation, FPU offers a competitive benefits package.

Reserving its rights as a religious institution, Fresno Pacific University is an equal employment opportunity employer and does not discriminate on the basis of race, color, national origin, ethnicity, sex, age or disability, or other classes protected by applicable law. Committed to excellence and actively supportive of cultural diversity, FPU invites individuals who contribute to such diversity to apply. If you need assistance or an accommodation due to a disability, you should contact FPU’s Human Resources Department at [email protected].  As a religious institution, the University will administer the equal opportunity employment policy consistent with the Fresno Pacific University statement of faith, the FPU Idea and the University’s governance by the Pacific District Conference of Mennonite Brethren Churches.