Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.
Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent. We specialize in providing cutting-edge technology solutions, including Website Design & Development, Ecommerce Development, Mobile App Development, Marketplace Development, and IoT.
Responsibilities
Growth Strategy Development:
Develop and execute growth strategies that align with overall business objectives.
Understand client briefs and objectives, identifying key challenges and success metrics.
Perform relevant market research to uncover emerging trends and potential business
opportunities.
Implement best practices to maximize efficiency and enhance project delivery.
Stay abreast of industry trends and market dynamics. Conduct competitor analysis and provide
insights to guide sales strategies and product development.
Sales and Lead Generation:
Lead the entire sales cycle, from identifying leads, prospecting, and ultimately closing deals.
Prepare and present compelling sales presentations, negotiate contracts, and ensure
successful campaign execution.
Pitch services to potential clients and close deals.
Drafting relevant pitches, scope of work and understanding of budgets from the client.
Client & Team Relationship Management:
Nurture and maintain strong client relationships.
Foster a cohesive, high-performing team dynamic.
Conduct quarterly reviews to ensure the team meets set KPIs.
Performance Tracking:
Monitor and evaluate the effectiveness of business development strategies.
Adjust tactics as needed to drive impactful results and revenue growth.
Qualifications
Bachelor’s degree in Marketing, Business, Communication, or a related field (Master’s degree preferred).
Proven experience (3+ years) in strategic planning within a communication or advertising agency.
Strong analytical skills with experience in consumer, category, and brand research.
Excellent communication and presentation skills, with the ability to articulate complex ideas effectively.
Proficiency in digital strategy, including owned, earned, and paid media.
Demonstrated leadership skills and experience in training and team development.
Ability to manage multiple projects and work collaboratively in a fast-paced environment.
Open to travel for research Nationally and internationally.
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