Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Data Analyst.
Where you’ll be working: Knoxville or Atlanta. Relocation may be provided.
The Sr. Data Analyst will report directly to the Associate Director and VP, Analytics. You will be managing the planning, execution, evaluation and effective communication of data-driven, digital results and insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.
What you'll be doing:
Measurement Strategy:
Developing (with team) and executing cross channel media measurement and testing plans
Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
Developing (with team) and executing tagging strategy
Ensuring appropriate analytics integration into agency production processes
Assessment and Analysis:
Interpreting media marketing data and analyze its effects on KPIs and ROI
Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
Presenting results in a simple, story-telling fashion
Collaborating with numerous partners and agency departments to keep analyses integrated and focused.
What you bring:
3+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
Strong working knowledge of Tableau
Strong working knowledge of Marketing and Digital Marketing
Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
SQL knowledge or experience with database administration a plus
Critical Success Factors and Key Personal Competencies:
An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
Ability to collaborate with cross-functional teams and make recommendations
Experience in presenting analyses to both small and large groups
Bachelor's in Marketing or Analytics and/or equivalent work experience
Master's in Marketing or Business Analytics a plus
Why Join Tombras Analytics?
Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth.
Why you’ll want to work at Tombras:
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
Tombras Benefits:
Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
Dog-friendly offices
Unlimited PTO
Generous parental leave for primary and non-primary caregivers.
Medical (PPO or High Deductible option) for employee + dependents
401(k) Participation
Employer-paid Dental & Vision
A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
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