Hybrid Marketing Manager, Omni-Shopper na Tillamook County Creamery Association

Come join the Tillamook Team, one of the fastest-growing dairy brands in the US, where we Play to Win to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals. Our Uncompromising Quality has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but we’re not stopping there. We’re loading up for our best years to come and want you to join us. 

As a farmer-owned cooperative since 1909, we know that being Good Stewards for our stakeholders and doing a little extra always pays off. We’re looking for team members with a One Team and Genuine Care mindset who are inspired to share the delight of the Tillamook brand with each other and others every day. 

What you will do:

The Marketing Manager, Omni-Shopper role is an exciting role on trend with the evolution of the shopper space within the industry comprising

·      Customer facing responsibilities: Accountable for holistic planning, execution & optimization for Club (Costco/Sams Club), On-delivery platforms include but not limited to Amazon, Instacart, Doordash

·      Analytics lead for the omni-shopper group responsible for channel reporting, program and media metrics analysis and quarterly scorecards & budget management

·      Team leadership with overseeing digital shelf management with internal design teams and agencies

This role sits inside the Marketing function at Tillamook.

The expectation is that this role will partner with our internal Sales team and key internal marketing contacts.

Here’s a day in the life:

·      Manage and maximize omni-shopper marketing budget, coordinating shopper investment with trade plans to deliver one plan to retailers

·      Owns the geo/account Omni-Shopper marketing plan from strategy development to overseeing execution and analytics

·      Own end-to-end performance marketing strategy across all tactics including paid social, search, programmatic, as well as retail media and shopper marketing

·      Develop proposed Omni-Shopper plans for all new item sell-in retail meetings and attend as needed with the Sales Leads

·      Leads quarterly scorecard and channel reporting in collaboration with CMI (Customer marketing insights) & agencies

·      Responsible for reporting and maintaining budget management tools

·      Oversee digital shelf management with brand design & agencies /contractor– content, reviews & creative strategy for the group

·      Own the relationship with external agencies vendors, Tillamook Sales and Marketing internal teams

·      Keep the Tillamook Sales and Marketing informed on paid search and ecom results

·      Ensure coordination and cross-pollination of all marketing efforts across sales channels and retail environments

·      Research new Omni-shopper marketing opportunities, competitor research, creating marketing presentations, and other marketing related tasks

·      Syncs with Marketing and CMI (Customer Marketing Insights)

·      Provide support to the Director, for major projects, account maintenance, and upskilling.

·      Assist with channel excellence, and other marketing planning deliverables required of the Integrated Marketing Team.

Knowledge, skills, and abilities:

·      Bachelor’s degree in marketing, business administration, data science or related field.

·      5+ years of digital marketing experience with a focus on performance and growth marketing. Agency, Brand, and RMN (Retail Media Networks) experience is preferred.

·      Experience leading shopper marketing initiatives in CPG or retail environments 

·      Strong analytical mindset and fluency in performance KPIs and attribution models

·      Knowledge of paid search and other ecom levers is required.

·      Digital shelf strategy & execution is beneficial

·      Familiarity with existing RMNs (Retail Media Networks) structures, dashboards, and reporting structures is beneficial

·      Establish and maintain positive relationships with employees, supervisors and the general public; act as a team player while collaborating with diverse skillsets across multiple departments.

·      Demonstrate outstanding verbal and written communication skills, including listening skills.

·      Ability to multi-task with excellent project management skills including the ability to prioritize and manage multiple projects simultaneously

·      Occasional night or weekend work

·      Strong detail orientation with ability to manage ambiguity

·      Demonstrate an interest in strategic planning, evolving processes, team building, and continuously improving skillsets.

·      Overall comfort with computer systems is a must. Advanced skills in Microsoft programs including Outlook, Word, Excel, PowerPoint is a plus.

Physical requirements:

·      Sitting

·      Standing and/or walking

·      Vision for machine or computer operations

·      Hearing

Industry leading benefit and reward programs:

We offer outstanding benefits to our employees. For more information, please visit the careers page: www.tillamook.com/careers.

We are committed to creating a culture of inclusion where all employees are heard, valued and feel a sense of belonging.  We rely on different perspectives, thoughts, backgrounds and cultures to inform our work, to help us be better as a brand and as an employer and to fuel our success.  We are seeking talent from a wide range of diversity, perspectives, and backgrounds to join our exceptional organization and help us build our future.   

 

Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace.   EEO

TCCA prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability status (including those related to pregnancy and childbirth), protected veteran status, membership/non-membership in a labor organization, or any other characteristic protected by law.

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