Hybrid Field Marketing Coordinator na Phusion Projects, LLC

Description

PHUSION PROJECTS: Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide. Phusion Projects houses a portfolio of brands, including but not limited to, Four Loko, Four Loko PREGAME, Mamitas, Pirate Water, Basic Vodka, Basico Tequila, and Earthquake.

CULTURE: Innovation and disruption are in the DNA at Phusion. We understand drinkers as category agnostic and we pursue flavor, brand, and functional benefits above all else. We’re always looking to push boundaries within our current product portfolio and partnerships, and that mindset flows through our company culture.

SUMMARY: The Field Marketing Coordinator will support the Marketing Team and serve as the marketing team’s liaison to the US sales team, overseeing the day-to-day marketing operations around Four Loko, Pirate Water, and Mamitas. They will work with the US sales team to develop & implement on-brand, growth-oriented sales & marketing programs, identify & execute additional brand building opportunities, and support the company’s broader mission & goals.

DUTIES AND RESPONSIBILITIES:

• Work with Marketing and Sales teams to drive Phusion brand positioning and awareness in home market (Raleigh) & other key markets.
• Establish relationships with distributor representatives in priority markets, and effectively work with key accounts through distributor cooperation.
• Develop on-brand, innovative, compelling marketing programs that target sales goals, support retailers and engage consumers.
• Collaborate with brand marketing to develop marketing collateral (POS, creative, etc.) & to tie-in digital execution.
• Work in market to evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers.
• Market Awareness - Remain current on seltzer, FMB, Beer and other CPG and general cultural & consumer trends; incorporate key learnings into market programming.
• Brand Sponsored Events - Work with marketing team and agencies to develop and execute on-brand activations around festival sponsorships and activations.
• Establish KPIs and program goals for the Phusion portfolio.

Requirements

 QUALIFICATIONS: 

• Bachelor's Degree (BA) from four-year college or university, 2-4 years of related experience and/or training
• Computer skills required: Microsoft Office Suite.
• Computer skills preferred: Hootsuite, Facebook Insights, Instagram Insights, Google Analytics.
• Excellent interpersonal and communication skills.
• Ability to foster teamwork toward a common objective.
• Strong work ethic with brand centric focus.
• Demonstrated ability to work with a minimum of supervision.

COMPETENCIES: 

• Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment- free environment; Builds a diverse workforce.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

PHYSICAL DEMANDS AND WORK ENVIORNMENT: 

• Continually required to utilize hand and finger dexterity. The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Frequently required to stand
• Continually required to walk
• Continually required to sit
• Continually required to talk or hear
• While performing the duties of this job, the noise level in the work environment is usually quiet
• The employee must occasionally lift and /or move more than 50 pounds

COMPENSATION:

The base pay range for this role is $50,000 - $60,000 per year.

The range listed is dependent on job-related, non-discriminatory factors such as experience, education, and skills. This position is also eligible for bonus awards.

You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter & transit, paid holidays, paid time off, and 401(k).

Phusion Projects is an equal opportunity employer. Phusion recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status, as required by applicable law.

*This is a hybrid position. Although you are not required to work in-office, you will be required to travel in your assigned service area to visit accounts/clients weekly.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.