Hybrid Sales Enablement Manager- onsite in Asheville na Weisiger Group
Weisiger Group · Asheville, Estados Unidos Da América · Hybrid
- Senior
- Escritório em Asheville
Summary
At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line, and we are proud to serve our employees as a partner in their success. We make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for a Sales Enablement Manager to join our team.
The Sales Enablement Manager is a strategic partner for Carolina Cat that drives sales productivity by developing and executing sales strategies to maximize market penetration and revenue growth for our construction, rental, and power businesses. The primary purpose of this role is to provide insightful understanding of customer opportunities, utilizing advanced qualitative and quantitative customer, competitor, and market opportunity knowledge to inform sales coverage recommendations. Responsibilities include analyzing sales data, identifying areas for improvement, and implementing action plans to optimize sales performance. This role requires a strong analytical leader with exceptional communication and collaboration skills.
Essential Functions
- Lead Marketing and Sales Enablement.
- Analyze sales metrics and performance data to identify trends, opportunities, and areas for improvement.
- Create actionable insights for the sales organization based on quarterly review and analysis of key customer and competitor analytics.
- Ensure optimal sales coverage within assigned territories, managing relationships with sales leadership and key business stakeholders.
- Provide regular insights into sales performance, market trends, and competitive activities, including identifying coaching and development opportunities for the sales team.
- Partner with VP, Sales in future growth and sustainment of strategic account program.
- Collaborate with broader marketing team to help drive sales actions.
- Identify and equip sales teams with the necessary tools and resources to close deals and unearth future opportunities for growth.
- Build and maintain strong relationships with key sales leaders, understanding their needs and providing tailored solutions to achieve an increased market share.
- Advance Carolina Cat Coverage.
- Work directly with sales teams across business units to gather market insights, make coverage recommendations, and execute coverage changes on a regular cadence
- Set clear customer tier definitions and provide visibility to tier exceptions.
- Enable rep PAR adherence and assess rep capacity, set definitions and provide visibility to PAR exceptions.
- Create coverage health monitoring mechanisms to assess the quality and effectiveness of the coverage model in real time for each line of business.
- Establish a target of “coverage tier conformance” and provide quarterly reporting visibility to conformance by tier.
- Define appropriate measure of coverage performance at branch level, by tier of coverage.
- Glean insights into black hole, marketing assigned accounts, new customers and enable real time discovery to set up an agile coverage model with a customer first mindset.
- Other duties as assigned.
Supervisory Responsibilities
This job has no supervisory responsibilities.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.
Education and/or Experience
- Bachelor’s Degree from a four-year college or university in Business, Marketing, Sales or a related area of study; MBA preferred.
- Minimum of 5 years of progressively more senior responsibilities as it relates to marketing, sales, business strategy, customer experience, and CRM; or equivalent combination of education and experience.
- Analytical skills to report KPIs and identify trends and challenges, using data to drive actionable customer-focused insights.
- Deep understanding of marketing and sales practices, technologies, and applications.
- Experience with a retail-centric organization, preference for dealer or franchise-based brands.
- Demonstrated ability to execute innovative and results-focused marketing and sales programs industry best practices that result in sustainable growth.
- Exceptional analytical, written, oral and presentation skills with advanced PowerPoint presentation skills.
- Ability to work closely with cross-functional teams, including Sales, Marketing, Finance, IT, BT, Legal, and HR.
- A high level of attention to detail and good organizational skills.
- Must be passionate about customer experience and demonstrate a willingness to stay up-to-date with an ever-changing list of best practices, new technologies and new ideas.
Computer Skills
Successful candidate will be proficient in Microsoft Office, Smartsheet, and BI.
Workplace Requirements
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
Work Environment
While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.
