Hybrid Associate Vice President - Brand Marketing, Digital Business (3255) na Sony Pictures Networks
Sony Pictures Networks · Mumbai, Índia · Hybrid
- Senior
- Escritório em Mumbai
Career Opportunities: Associate Vice President - Brand Marketing, Digital Business (3255)Requisition ID 3255 - Posted - Digital (0008) - 1003
Position: AVP - Brand Marketing & Communications
Purpose: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international region.
Education: Post Graduate Diploma / MBA in Marketing Management
Experience: 12-15 years
Location: Mumbai
Reporting Relationship: Head – Marketing
Business/Channel/Function: Digital (Sony Liv)
Key Responsibilities:
- Marketing Strategy
- Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets
- Marketing and brand campaign planning
- Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
- Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization
- Use PR to drive the business objectives for the particular project/campaign
- Managing brand and social media
- Translate the brand goals and positioning into executable brand plans basis the go-to market strategy
- Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same
- Analyze the effectiveness of the brand plans and make appropriate changes to alingn with the overall objective
- Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets
- Utilising analytics
- Work with the analytics and research team and use the insights to shape up the plan
Why join us?
Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years
- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India
- ET Human Capital Awards 2021- Winner across multiple categories
- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
Competencies
1. Educational qualification/Certifications2. Relevant corporate exposure3. Relevant understanding of the industry & business4. Career Track Record/Stability5. Functional Competencies6. Takes Initiative/ Energizes others with his/her passion7. Proactively seeks newer and better ways of operating8. Displays " Can Do" energy/ Is resourceful and persistent in overcoming obstacles9. Demonstrates accountability and is decisive in taking prudent risks/ Stretches to take risks that he/she believes in10. Takes responsibility for failures and learns from them/Suggests improvements11. Is comfortable taking hard calls and making decisions for own area12. Empowers the team and supports new ideas and data13. Requires minimal supervision and direction14. Is a strong team player, owns & celebrates success of the team or a team member15. Strives for excellence as an individual and as a team member16. Has good relationship building skills/ interpersonal & communication skills17. Anticipates & proactively drives change18. Challenges status quo & pushes persistently for change, simplification & speed19. Is respected & inspires respect20. Is a willing listener/Frequently leverages others ideas to improve own work area21. Operates with unyielding Integrity22. Collaborates with others in an open and transparent manner23. Does not hesitate to give timely and honest feedback
Position: AVP - Brand Marketing & Communications
Purpose: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international region.
Education: Post Graduate Diploma / MBA in Marketing Management
Experience: 12-15 years
Location: Mumbai
Reporting Relationship: Head – Marketing
Business/Channel/Function: Digital (Sony Liv)
Key Responsibilities:
- Marketing Strategy
- Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets
- Marketing and brand campaign planning
- Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
- Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization
- Use PR to drive the business objectives for the particular project/campaign
- Managing brand and social media
- Translate the brand goals and positioning into executable brand plans basis the go-to market strategy
- Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same
- Analyze the effectiveness of the brand plans and make appropriate changes to alingn with the overall objective
- Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets
- Utilising analytics
- Work with the analytics and research team and use the insights to shape up the plan
Why join us?
Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years
- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India
- ET Human Capital Awards 2021- Winner across multiple categories
- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
Competencies
Position: AVP - Brand Marketing & Communications
Purpose: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international region.
Education: Post Graduate Diploma / MBA in Marketing Management
Experience: 12-15 years
Location: Mumbai
Reporting Relationship: Head – Marketing
Business/Channel/Function: Digital (Sony Liv)
Key Responsibilities:
- Marketing Strategy
- Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets
- Marketing and brand campaign planning
- Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
- Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization
- Use PR to drive the business objectives for the particular project/campaign
- Managing brand and social media
- Translate the brand goals and positioning into executable brand plans basis the go-to market strategy
- Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same
- Analyze the effectiveness of the brand plans and make appropriate changes to alingn with the overall objective
- Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets
- Utilising analytics
- Work with the analytics and research team and use the insights to shape up the plan
Why join us?
Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years
- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India
- ET Human Capital Awards 2021- Winner across multiple categories
- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
Competencies
Position: AVP - Brand Marketing & Communications
Purpose: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics and innovation in order to increase consumer base, grow market share and penetration, create brand identity, and lead strategic partnership & alliances leading to higher viewership and engagement for international region.
Education: Post Graduate Diploma / MBA in Marketing Management
Experience: 12-15 years
Location: Mumbai
Reporting Relationship: Head – Marketing
Business/Channel/Function: Digital (Sony Liv)
Key Responsibilities:
- Marketing Strategy
- Examine competition performance and new entrant activities, analyze historic trends in brand performance, interpret changing consumer/ user behavior, and study changes in digital landscape across all the markets
- Marketing and brand campaign planning
- Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives
- Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favor of the organization
- Use PR to drive the business objectives for the particular project/campaign
- Managing brand and social media
- Translate the brand goals and positioning into executable brand plans basis the go-to market strategy
- Create a marketing plan for defined target audience and customize the overall communication through impactful creatives and ensure the execution of the same
- Analyze the effectiveness of the brand plans and make appropriate changes to alingn with the overall objective
- Monitor the execution of the social media plan and ensure a positive brand image of the property across all media assets
- Utilising analytics
- Work with the analytics and research team and use the insights to shape up the plan
Why join us?
Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.
But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years
- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India
- ET Human Capital Awards 2021- Winner across multiple categories
- Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
