Hybrid Marketing & Communications Manager na Boys and Girls Club of Hartford Inc

Description

This position has strategic and tactical responsibility for the vision, execution, and management of communications for the Boys & Girls Clubs of Hartford, with a core emphasis on sharing Club impact and increasing donor engagement.  The Marketing & Communications Associate provides leadership for the creation, deployment, and evaluation of a comprehensive strategic communications and marketing plan to enhance and grow the organization’s brand and reputation, across multiple audiences, through public relations, media relations, board/donor communications, social media, events, and organizational collateral. This role identifies and responds to opportunities (i.e., current events/news) to build brand awareness and effectively promote the organization, maximizing its return on marketing and communications efforts. 

Strategy & Planning 

• Develop comprehensive annual communications plan and timeline aligned with Development and Program priorities, including media and social media tactics
• Collaborate with program and administration leadership to ensure consistent brand and messaging to current and potential stakeholders

Communications

• Play a lead staff role in managing (in partnership with committee chair) the organization’s Communications Committee 
• Develop, design, and deploy a monthly e-newsletter for external and internal stakeholders
• Support BGCH Program and Human Resource communications needs, as assigned
• Play a lead role (in coordination with VP of Development) in developing special event communications, including scripting, promotional materials, signage, program books, etc. 

Media relations 

• Create and maintain current media database for print, radio, and broadcast channels
• Write and distribute all press releases to promote special events, club news, grant awards, etc., as appropriate 
• Cultivate strong working relationships with regional media (Hartford Courant, Hartford Magazine, Hartford Business Journal, etc.)
• Pitch news stories/photo ops that highlight the positive impact of Clubs 
• Coordinate opportunities to position Club & Board leadership as thought leaders on youth development issues through Op-eds, participation in area radio/tv programming. Etc.

Website/Social media 

• Create and promote Club content/special events/news that increases digital engagement and drives social media activity (Facebook, Instagram, Twitter, LinkedIn) to build brand equity
• Support employee recruitment efforts through web and social postings for Club job postings

Collateral Development 

• Play a lead role in the creation of the organization’s annual report, impact report, program brochures, and other collateral, as assigned 
• Maintains and catalogues BGCH photo library (for use on web, collateral, social, etc.)

Professional Development 

• Represent BGCH at local networking events, as assigned or requested

Requirements

• Self-starter with ability to work independently or collaboratively
• Bachelor’s degree in Communications, Sales/Marketing, Journalism, or related field
• 3-5 years of experience in a communications role(Experience in a nonprofit or advocacy organization preferred)
• Ability to prioritize and manage multiple projects
• Strong storytelling abilities & extensive social media experience 
• Cultural competency with a proven ability to communicate with diverse audiences
• Excellent writing, editing, and verbal communication skills; attention to detail
• Strong interpersonal and relationship-building skills
• Proven track record of achieving communications goals (e.g., national media coverage, successful ROI)
• Strong Microsoft Office skills required
• Design skills are a plus