Hybrid Content Marketing Specialist na Baker Hill

We are seeking a versatile and strategic Content Marketing Specialist to develop high-impact content across multiple channels. This role will be instrumental in shaping the voice of the organization, including ghostwriting for the CEO, producing thought leadership, and supporting sales enablement through custom content. The ideal candidate is a strong writer, strategic thinker, and collaborative partner who can manage multiple priorities and deliver polished, engaging content on tight timelines.

Key Responsibilities:

• Write and edit industry-facing content
• Develop and implement content strategies aligned with business goals and brand positioning.
• Serve as a subject matter expert (SME) for the implementation and execution of contracted and external partner content initiatives.
• Support the sales team with on-demand, customized content including one-pagers, case studies, and tailored messaging.
• Assist in the development of RFP responses with compelling, accurate, and brand-aligned content.
• Produce influencer-style content, including web articles, AI-related insights, and executive communications.
• Create and manage email drip campaigns in collaboration with the sales team to drive engagement and conversion.
• Produce a weekly email digest that captures key updates, insights, and thought leadership.
• Develop and maintain a consistent cadence of web and social content, acting as a ghostwriter for the CEO and in partnership with the SVP.
• Ensure all content is clear, compelling, and aligned with brand voice and strategic objectives.

Qualifications:

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
• 5+ years of experience in content writing, editing, or marketing communications, preferably in a B2B or tech environment.
• Exceptional writing, editing, and storytelling skills with a strong portfolio of published work.
• Experience ghostwriting for executives or public-facing leaders is highly preferred.
• Strong understanding of digital content strategy, SEO, and email marketing best practices.
• Ability to manage multiple projects and deadlines with minimal supervision.
• Comfortable working closely with senior leadership and cross-functional teams

Preferred:

• Familiarity with content management systems (CMS), marketing automation tools (e.g., HubSpot, Marketo), and collaboration platforms.
• Experience with AI-related content or emerging tech topics is a plus.
• Experience in banking and/or fintech is preferred

This position requires regular onsite work at our Carmel, Indiana office. Candidates must be able to commute to and work from this location as part of their role.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Management reserves the right to assign or reassign duties and responsibilities to this position at any time as business needs evolve.