Hybrid Product Manager, Downstream Marketing Platform Leader na Masimo Corporation

Lead the development and execution of Masimo’s downstream marketing platform strategy, supporting the commercialization and adoption of patient monitoring, wearable, telehealth, and consumer-oriented products. You’ll drive sales enablement, channel optimization, messaging consistency, and cross-functional collaboration to ensure seamless go-to-market execution and sustained market growth.

Key Responsibilities

• Platform Strategy & Roadmap
  Define and manage a strategic roadmap for the Marketing Platform—covering tools, messaging frameworks, enabling channels, digital assets, and collateral—to align with product launches and segment needs. 
• Go-to-Market Enablement
  Deliver a suite of scalable tools—sales enablement content, training modules, launch playbooks, messaging kits—ensuring internal teams and partners are empowered to drive adoption effectively. 
• Cross-Functional Leadership
  Liaise across Sales, Clinical, R&D, Regulatory, Marketing Communications, and Operations to align platform initiatives with product strategy, regulatory compliance, and commercialization needs. 
• Customer & Market Insights
  Generate insights from voice-of-customer research, competitive intelligence, and field feedback to continuously refine platform content, positioning, and deployment approach. 
• Channel & Experience Optimization
  Orchestrate the integration of traditional and digital channels—portals, apps, events—ensuring optimal customer and field experience across the marketing platform. 
• Performance & Resource Planning
  Monitor usage metrics, assess platform performance, and allocate resources effectively to achieve ROI and deliverables. Contribute to budget planning and strategy alignment. 

Qualifications

• Education: Bachelor’s degree required; MBA or advanced degree preferred.
• Experience:
  • 5–10+ years of experience in product management or product marketing within the medical device or healthcare industry, ideally with hands-on downstream/commercial platform leadership. 
  • Proven success managing go-to-market platforms, launch execution, and marketing collateral in regulated environments.
• Skills:
  • Strong project management and analytical capabilities. 
  • Excellent communication and stakeholder management, with ability to influence across matrixed organizations. 
  • Familiarity with digital marketing, sales enablement tools, and multi‑channel execution.

Compensation

The anticipated salary range for this position is $113,000 - $141,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 10% annual bonus based on Company, department, and individual performance.