Hybrid Marketing Data Specialist na Security National Bank

Do you have a talent for turning data into action, like working across departments, and enjoy finding creative ways to engage customers?

At Security National Bank, if there is one belief we hold together as a team, it’s that everything matters.  From the words we say, to the way we dress, to the decisions we make and the actions we take – every single thing we do matters.  Why?  Because we recognize the inherent value of each individual, and the potential of what each person can become.  We realize every one of life’s interactions is an opportunity to help someone reach that potential.  This is why we treat even the smallest details of life and banking with careful thought and attention.  If you aspire to do the same, we’d like you to advance your career with us at SNB.

We are searching for a Marketing Data Specialist who can help us get the most out of our customer relationship management (CRM) system and marketing tools. In this role, you’ll help keep our customer information accurate and up to date, make sure leads are moving to the right people, and share reports that help our teams understand what’s working and where we can improve.

You’ll also be part of exciting projects that go beyond the CRM, like keeping our website fresh and easy to navigate, making sure people can find us online, exploring new search tools, and running targeted online ads. Your mix of problem-solving skills, creativity, and attention to detail will help us connect with customers in meaningful ways and make our marketing efforts even stronger.

KEY RESPONSIBILITIES:

• Regularly update and maintain customer records, contacts, and leads in software to ensure accuracy and usability across teams.
• Create, schedule, and analyze targeted email campaigns to nurture leads and engage customers.
• Qualify incoming leads, assign them to sales teams, manage deal boards, and track progress through the sales funnel.
• Generate and share performance reports on campaigns, lead conversions, and ROI, including CD renewals, eStatement campaigns, savings growth, and other key initiatives.
• Build and manage automated workflows for lead nurturing and follow-ups, collaborating with internal teams on content and social integration.
• Train new system users on tools and best practices and provide ongoing support to optimize platform usage.
• Help create and maintain a comprehensive Data Dictionary to ensure consistency across departments.
• Explore and implement new system capabilities such as text messaging, live chat, and calendar integration to enhance customer engagement.
• Support digital marketing efforts, including website updates, search engine optimization (SEO), search engine marketing (SEM), GEO search strategies, and paid advertising campaigns.

Required for this position: Strong attention to detail, excellent organization, and the ability to manage multiple projects simultaneously. Clear communication and collaboration skills are essential for working effectively with teams across the bank to ensure data accuracy and deliver meaningful insights. Success in this role also requires a problem-solving mindset, curiosity to learn new tools and processes, and creativity in turning data into actionable marketing strategies. Adaptability and a willingness to embrace new technology are key to advancing our marketing and CRM initiatives.

QUALIFICATIONS AND COMPETENCIES:

Skills & Attributes

• Strong organizational skills with keen attention to detail.
• Excellent communication and collaboration abilities.
• Ability to manage multiple projects and deadlines.
• Analytical mindset with problem-solving skills.
• Creativity in developing customer engagement strategies.
• Comfort working independently while supporting cross-functional teams.

Knowledge & Expertise

• Experience with a customer relationship management platform.
• Familiarity with digital marketing tools and channels, including email marketing, SEO/SEM, and paid advertising.
• Understanding of workflow automation and lead management processes.
• Knowledge of reporting and analytics tools.
• Experience in website content management and optimization preferred.
• Background in financial services or related industry a plus.

WHY SECURITY NATIONAL BANK?

At SNB, we stand for excellent service and are committed to doing what’s right.  Our team is deeply connected to the communities we serve, giving back and embodying our mission to make a positive difference.

If you are ready to take the next step in your career with an organization that values integrity, relationships, and growth, we encourage you to join us in creating a lasting impact.

HOURS:

Regular business hours, Monday through Friday.

BENEFITS:

We offer a comprehensive benefit package to our employees including medical, dental, short and long term disability, life insurance, paid time off, a wellness program, and a 401(k) savings plan at hire for future financial protection.

ABOUT SECURITY NATIONAL BANK:

Security National Bank was chartered in 1884 in Sioux City, Iowa; founded on the time-tested principles of integrity, honor, open-mindedness, efficiency, good humor, respect, duty, and human connection.  These principles served as guideposts that enabled SNB to withstand the economic panic of the late 1800s, the Great Depression, two World Wars, and the farm crisis — and emerge as the region’s most established and trustworthy locally owned bank.  We believe what was worth doing well yesterday is still worth doing well today. People change and banking changes, but our time-tested principles remain.  To this day, we believe that doing what’s right is the only way to take care of customers, empower businesses, cultivate growth, inspire our community, and accomplish the remarkable.

Security National Bank is an Equal Opportunity, Affirmative Action Employer.  Applicants are considered for all positions without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, marital status, or veteran status.

LEARN MORE:

https://www.snbonline.com/mattertoday

LOCATION:

Sioux City, IA

Main Bank