Hybrid SVP, Marketing na LucyRx

Description

The SVP of Marketing will be the architect of the LucyRx brand, responsible for stewarding a bold, cohesive, and differentiated presence in the market. This executive will lead the full spectrum of marketing—brand, digital, content, communications, demand generation, and RFP strategy—across all audiences: employers, health systems, consultants, and members. This leader will ensure marketing is a growth driver, a reputation-builder, and a force multiplier across the organization.
 

This is a critical, executive-level role requiring a rare blend of visionary brand leadership and operational marketing discipline. The ideal candidate has scaled enterprise-level marketing in healthcare, understands the intricacies of B2B and B2C dynamics in pharmacy or payer services, and brings a track record of excellence in proposal strategy, storytelling, and team leadership.

Role and Responsibilities
 

Brand Leadership

• Own and evolve the LucyRx brand architecture, positioning, and voice in alignment with company vision and mission.
• Ensure a consistent, elevated brand experience across all touchpoints, including digital, print, sales materials, and media.
• Serve as the senior-most brand steward internally and externally - trusted by leadership, respected by peers, and admired by the market.

Marketing Strategy & Execution

• Translate business objectives into clear, measurable marketing plans across lead generation, awareness, thought leadership, and member engagement.
• Oversee all digital, content, and social media strategy - ensuring data-informed decision-making and innovation.
• Partner closely with Sales, Clinical, and Product teams to drive pipeline growth and brand preference.

Proposal (RFP) Strategy & Execution

• Lead the RFP/proposal response team, ensuring alignment with brand tone, competitive positioning, and quality standards.
• Build a high-performing content library and knowledge base to streamline response timelines and elevate storytelling.
• Collaborate with growth leaders to continuously refine how LucyRx shows up in competitive evaluations.

Team Development & Leadership

• Lead, mentor, and grow a multidisciplinary team with both strategic and tactical depth.
• Inspire creativity while enforcing discipline in process, timelines, and deliverables.
• Foster a culture of high performance, innovation, and cross-functional collaboration.

Reputation & Market Voice

• Serve as a public-facing leader for LucyRx marketing—participating in industry events, media interviews, and executive forums as appropriate.
• Oversee public relations and earned media strategy.
• Ensure alignment between internal communications and external messaging.

Requirements

• 15+ years of progressive marketing leadership experience, with at least 5 years in a senior executive role.
• Proven success in a high-growth,  complex healthcare organization—PBM, payer, provider, or health-tech preferred.
• Deep understanding of brand strategy, enterprise marketing, and RFP/proposal development.
• Executive presence and communication skills, with the ability to influence at all levels.
• Demonstrated ability to manage and scale a high-performing team.
• Data fluency, financial acumen, and an outcomes-oriented mindset.
• BA/BS required; MBA or relevant advanced degree strongly preferred.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role; however, some standing, walking, bending, and reaching may be required. Regularly operates in an office or home office setting which involves utilizing a computer, mouse, keyboard, and occasionally operates other standard office equipment, such as printer, copier, phone. Travel may be required by either car or airplane, or a combination of multiple modes of transportation.

LucyRx is an independent, next-generation pharmacy benefit manager (PBM) redefining prescription care. Fueled by innovation and decades of leadership experience, LucyRx delivers better outcomes through its integrated specialty network, formulary marketplace, and next-day home delivery solutions. 

Powered by its proprietary AI platform, LucyIQ™, the company provides real-time insights that support evidence-based clinical decisions, clear pricing, and exceptional service from U.S.-based pharmacy technicians. Partnering with more than 60,000 pharmacies, LucyRx serves over 1,200 clients nationwide. 

 We offer competitive pay and benefits, and are open to discussing compensation that reflects the value you bring to our team.