Hybrid Chief Commercial Officer na Evolus
Evolus · Newport Beach, Estados Unidos Da América · Hybrid
- Senior
- Escritório em Newport Beach
- Commercial Strategy & Leadership
- Define and lead the company’s commercial strategy across the US and International channels
- Align sales and marketing plans with the company's mission to provide high-quality portfolio of aesthetic solutions
- Act as a key member of the executive leadership team, contributing to company direction, funding strategy, and operational alignment
- Sales Leadership
- In partnership with the SVP, Sales the CCO will manage and scale a high-performance global sales organization targeting dermatologists, plastic surgeons, med spas, and other aesthetic healthcare providers
- Consistently analyze sales data and market information to drive new programs to increase share and lead the team to meet strategic, tactical, and financial commitments
- Establish a customer-first culture with a focus on education, consultative selling, and long-term relationships
- Drive expansion into new geographies and practices while supporting sales representatives with tools, training, and analytics
- Provide strategic direction and guidance to commercial leaders and cross-functional leadership
- Marketing Leadership (HCP and DTC)
- Oversee all facets of marketing, including:
- Healthcare Provider (HCP) Marketing: KOL strategy, medical education, in-office support materials, clinical data promotion, and presence
- Direct-to-Consumer (DTC) Marketing: Branding, digital media, influencer strategy, patient awareness campaigns, and conversion tools
- Medical Education: Evolus Academy and all promotional customer training
- Creative Function: Full branding and creative capabilities housed under Evolus head of creative
- Champion patient-centric messaging and ensure alignment across customer touchpoints
- Oversee development and execution of cohesive annual marketing plans that drive revenue, including professional and consumer loyalty programs, sales promotions, new account acquisition strategies, product branding, creative, co-branded marketing/DTC campaigns, social and digital media
- Establish the Marketing team goals, tactical plans, market research / analytics plans, program effectiveness and campaign ROI to drive constant improvement and revenue attainment
- Lead competitive strategies to protect and grow existing customer base
- Amplify Evolus’ co-branded DTC marketing strategy to turn flagship product into a high-profile consumer brand
- Build, manage and coach high-performing marketing team comprised of HCP and consumer marketers
- Maintain leadership within industry with customers, associations, and other stakeholders
- Commercial Operations & Excellence
- Lead forecasting, CRM optimization, sales enablement tools, and performance analytics
- Optimize pricing strategies, promotional programs, and loyalty initiatives (e.g., consumer rewards or provider incentives)
- Ensure compliance with all healthcare marketing and promotional regulations, including FDA, FTC, and HIPAA
- Cross-Functional Collaboration
- Collaborate closely with Regulatory, Medical Affairs, Clinical, and Product Development teams to align commercial efforts with scientific innovation and safety standards
- Translate customer and market insights into actionable feedback loops for product improvements and pipeline planning
- Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
- Up to 50% travel
- Other duties as assigned
- Bachelor’s degree required
- 15+ years of progressive commercial leadership experience in medical aesthetics, dermatology, injectables, or closely related healthcare verticals
- Proven track record of leading successful aesthetic product launches and scaling revenue through both HCP and consumer channels
- Deep understanding of the aesthetics customer journey (both provider and patient) and the unique dynamics of elective medical procedures
- Familiarity with FDA marketing regulations, anti-kickback statutes, and industry compliance standards
- Experience in aesthetics, beauty or consumer products with digital marketing, and brand building
- Energized by building, innovating, and executing what’s next
- A proven leader able to coach, grow and engage teams
- A creative thinker with a disciplined approach to execution
- Organized and able to multitask to effectively manage competing priorities
- A highly effective communicator and influencer
- MBA or advanced degree in healthcare/business preferred
- Experience in aesthetics, highly preferred
- Prior experience working with company Board of Directors
- Revenue growth across core and new aesthetic products
- HCP adoption rate and sales rep performance
- Patient engagement and campaign conversion metrics
- Brand equity and market share in the aesthetics category
- Commercial team retention and productivity
- Compliance audit outcomes and regulatory standing