Hybrid Digital Content & Marketing Coordinator na Bristol Graphics Inc

Description

Key Responsibilities: 

• Content Creation & Development  
• Write and format compelling content?for various digital channels, including weekly email marketing campaigns, a consistent flow of targeted social media posts and campaigns, ad copy, website content, blog articles, and product descriptions.  
• Adapt writing style and voice to suit the unique identity and audience of each of our brands. 
• Utilize and leverage content tools like?Jasper?for generating initial drafts, outlines, or ideas, and?Surfer SEO?for on-page optimization guidance, ensuring content is both creative and effective. 
• Collaborate closely with our Graphic Designer to coordinate visual assets for all content, providing clear direction and feedback. 
• Digital Marketing Execution & Scheduling 
• Set up, schedule, and deploy weekly email marketing campaigns through?Mailchimp, including list segmentation and basic A/B testing. 
• Schedule and publish social media content across all relevant platforms via?SocialPilot, monitoring engagement, and ensuring consistent posting. 
• Perform content updates, formatting, and minor troubleshooting on our?WordPress/WooCommerce?websites, linking with external developers for technical issues and new features as needed. 
• Assist with data collection from tools like?Ahrefs, Lucky Orange, Google Analytics, and Lead Forensics?to support the Marketing Director's analysis. 
• Marketing Operations & Team Support 
• Act as a liaison with external marketing partners (e.g., web development for complex site issues, specialized content freelancers for project overflow), facilitating communication, monitoring timelines, and coordinating project needs. 
• Continuously identify opportunities to streamline marketing workflows and automate repetitive tasks by leveraging features within Monday.com and our other marketing platforms. 
• Actively utilize Mailchimp automation features (e.g., welcome series, abandoned cart reminders, tag-based automations) to set up/manage automated email sequences, enhancing engagement efficiency. 
• Support efficient marketing workflows and operational processes by effectively utilizing  Monday.com?for task management and project tracking. 
• Organize and maintain marketing data, assets, and documentation. 

Requirements

What You'll Bring: 

• 1-3 years of hands-on experience in a digital marketing role that included direct content creation responsibilities (e.g., writing emails, social posts, web copy). 
• Excellent Writing & Editing Skills:?A proven ability to write clear, compelling, and grammatically correct marketing copy for diverse digital channels. Experience adapting writing style for different brand voices is highly valued. 
• Digital Platform Proficiency:?Hands-on experience with key digital marketing platforms: 
• Email marketing (e.g.,?Mailchimp). 
• Social media management and scheduling (e.g.,?SocialPilot). 
• Content management systems (e.g.,?WordPress/WooCommerce). 
• Familiarity with content support tools like?Jasper?and?Surfer SEO. 
• Proficiency with?Microsoft 365, including?Teams and OneNote. 
• Understanding of design workflows and collaboration with designers. 
• Automation & AI Aptitude: A curiosity and willingness to learn how to leverage automation and AI tools to streamline workflows and enhance output. 
• Organizational Skills:?Exceptional organizational abilities and meticulous attention to detail, capable of managing multiple concurrent content streams and deadlines. 
• Data Competence:?Comfortable working with data and generating basic performance reports, with an understanding of?Google Analytics. Familiarity with?Ahrefs, Lucky Orange, or Lead Forensics?is a plus. 
• Communication Skills:?Strong written and verbal communication for internal team and external vendor correspondence. 
• Proactive & Creative:?A self-starter who takes initiative, brings new ideas for content, is resourceful, and seeks to learn, particularly in AI/Automation areas. 
• Education: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field preferred, or equivalent practical experience. 
• A portfolio or samples of your digital content writing. 

Why You'll Love Working Here: 

• Direct Creative Impact:?This is a hands-on role where you will directly create the content that represents our multiple unique brands. 
• Broad Exposure:?Gain extensive experience across multiple brands and marketing channels. 
• Collaborative Environment:?Work closely with a small, dedicated team where your contributions are valued.