- Professional
- Escritório em Detroit
- Establish and invest in cross-channel agency relationships
- Have thorough knowledge and understanding of client MSAs, scopes and estimates and resource allocations. Ensure that all parties fulfill their commitments
- Contribute and/or manage financial forecasting responsibilities for client portfolio
- Develop significant project SOWs and provide oversight on the development of estimates for projects assigned to AC/AE
- Stay current on the status of efforts with all internal agency departments and provide direction as needed
- Guide cross-functional teams and external agency partners in all phases of integrated campaign development, including innovation, ideation, consumer research and insights, and creative execution to ensure client marketing goals are met
- Draft strategic POVs to address client problems/concerns
- Develop and monitor progress against AC/AE/SAE growth plans
- Author project and campaign briefs in partnership with Account Planning
- Lead client and internal meetings
- Manage and participate in the execution of client presentations, including the contributions of other channel leads and leading development of client facing meeting decks
- Execute annual performance appraisals for AC/AE/SAE
- Develop client advertising budgets in partnership with clients to ensure that client and agency goals are achieved. Ensure accuracy and identify areas of opportunity for reinvestment or improved returns
- Draft and maintain client backgrounders
- Provide final approval of client billing worksheets/invoices and ensure monthly billing is delivered to clients, either sent from Accounting or AM team member
- Procure payment for all outstanding client invoices in excess of 90 days late
- Update team forecast on a monthly basis with any newly approved SOWs and estimates
- Strategically direct accounts, including leading marketing planning and meetings
- Approve internal time sheets for AC/AE/SAE
- Review actual vs allocated resource data with AD/GAD and look for opportunities to right-size accounts
- Develop client annual planning timelines and clearly communicates requirements and deadlines to the client
- Represent agency and client at industry events
- Embrace team mentality and lead day-to-day efforts of the account team
- Responsible for inspiring and mentoring the junior team
- Understands basic principles of direct marketing, offer targeting and segmentation strategies
- Understands appropriate research techniques for strategy, creative, and media needs
- Expected to learn the client business, prepare client deliverables and become a brand expert and trusted client advisor
- Understand agency portfolio of offerings and how to apply them to solve client business problems
- Merchandise agency work to foster client confidence and inspire other teams internally
- 5+ years of experience in advertising or a related field
- Thorough knowledge of integrated marketing channels, including media, web, social media, PR, experiential, print, creative and CRM
- Ability to communicate clearly and concisely, verbally and in writing
- Results-oriented, self-motivated, and able to inspire a sense of urgency for self and teammates
- Ability to problem-solve, balance multiple priorities and meet deadlines
- Ability to work both independently and as part of a team, including leadership roles
- Strong work ethic and attention to detail, reliable and great energy
- Proficient in Microsoft Office and Google business applications
- Demonstrates a high level of professionalism and respect
- Exhibits discretion with confidential information
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