GENERAL STATEMENT

The Student Media Manager supports the daily operations of 22 West Media, ASI’s student-run media department. This department comprises radio, television, and magazine outlets. Their role is to provide a high-quality educational experience for students interested in practical, hands-on work related to magazine publication, internet and terrestrial radio broadcasting, and television production. 

As part of their responsibilities, this individual trains and coordinates the work of student employees, interns and volunteers. The Student Media Manager advises them in creating quality music, publications, video, news and information, and marketing while also fostering the freedom of expression for diverse ideas and opinions. Additionally, the incumbent offers educational and developmental opportunities through instruction and hands-on training. 

This position provides professional mentorship and advisement to ensure the smooth operation of the department and the production of student-driven content. They advise and assist student assistants in implementing operating procedures under direction of the Assistant Director. All of this is done in accordance with ASI and University regulations, as well as Federal Communications Commission (FCC) regulations. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

1.    Supervises student assistants to assist with the planning of objectives, developing operating policies, coordinating functions, and establishing responsibilities and procedures. 

2.    Promotes collaboration and cross-promotion among all branches within 22 West Media, as well as with ASI programs. 

3.    In conjunction with the Faculty Advisor and Assistant Director, Student Media, provides regularly scheduled critiques of publications and broadcasts, evaluates programs and suggests modifications. 

4.    Works with the Assistant Director, Student Media to ensure the fulfillment of all broadcasting responsibili-ties and recordkeeping requirements of 22 West Radio in accordance with the standards of the Federal Communications Commission (FCC), the CSULB Research Foundation Board of Directors and ASI. 

5.    Establishes and maintains effective relationships with faculty, staff, and academic departments. Meets with student and faculty groups to assist in collaborations, staff and volunteer recruitment, staff development, and overall positive image of student media.  Coordinates media activities with other university programs. Recruits and promotes student participation in student media operations and activities. 

6.    Assists with oversight of internships program. In collaboration with the Assistant Director, Student Media and Faculty Advisor, coordinates and supervises the student media internships and provides instruction. Helps coordinate with the Journalism, Cinematic Arts, and Fine Arts departments to provide approved internships for academic credit and coordinates the internship Canvas page. 

7.    Conducts orientation programs for media staff and volunteers under the direction of the Assistant Director. Provides guidance and advice to students in developing skills in journalism, television and film production, broadcasting, marketing and effective teamwork. Attends staff meetings and conferences with other staff members individually and collectively, as necessary. 

8.    Coordinates and conducts workshops on marketing, outreach, writing, reporting, programming, producing, legal issues and other topics important to media operations and student development. Utilizes outside re-sources such as journalism faculty and media-industry professionals as much as possible. Establishes relationships with local media to acquire professional advice and resources for student media participants. 

9.    Monitors student media budgets and advises student media lead student assistants on the financial status of their respective outlets under the direction of the Assistant Director. Tracks budget expenditures, re-views activity reports and financial statements to determine progress and status in attaining financial objectives. 

10.    Supports advertising and underwriting efforts as assigned by the Assistant Director. Works with student assistants on sales presentations and pitches to potential advertisers and underwriters. Coordinates with student assistants to provide advertisers and underwriters with cross-platform advertising solutions.

11.    Directs student assistants in the development and execution of marketing efforts, including but not limited to social media, graphic design, website content, digital and in-person outreach efforts. Ensures a cohesive and professional brand driven by student voice.

12.    Advises students regarding material that is potentially libelous, slanderous, obscene, or conducive to a material and substantial disruption of campus activities. Upon threat of litigation or complaint of content, immediately notifies the Director, Programs and Communications and Assistant Director, Student Media.

13.    Assists with oversight for technical systems, such as automation software and hardware, to assure uninterrupted programming. Maintains a high level of competence and understanding regarding changes and developments in broadcast technology. Monitors the use and maintenance of information technology and other electronic resources provided to student media under the direction of the Assistant Director.  

14.    Represents student media and ASI at professional conferences, conventions, trade shows, social events, and other gatherings to strengthen relationships, present lectures, or participate in seminars. Keeps cur-rent with the latest developments in newspaper and magazine, television, film and broadcasting industries. Researches and monitors financial, technological, and demographic factors to capitalize on opportunities.  

15.    Coordinates the necessary recruitment, hiring, training, supervision and evaluation for volunteers, interns, and student employees. 

16.    Ensures special event programming by 22 West Media meets all ASI and University regulation requirements including mitigating risk.  Works closely with Assistant Director, Student Media on all events both on and off-campus.  

17.    Uses independent judgement and decision making in daily responsibilities, problem solving and advisement of students. 

18.    Maintains an office environment that provides an equitable, diverse, inclusive, and accessible student experience that is mission-driven and aligned with ASI and 22 West Media goals. 

19.    Assists with ASI and campus-wide initiatives, events and committees as needed.

SUPERVISORY RESPONSIBILITIES 

Directly supervises up to 10 student assistants and up to 75 interns and volunteers.  Advises student assistants with the content supervision and team management of volunteers and interns. Schedule is flexible for special events and some evening hours to meet student operations. Carries out supervisory responsibilities including interviewing, hiring, and training employees; planning, assigning work; appraising performance; rewarding and disciplining employees and volunteers; addressing complaints and resolving problems.  The Student Media Manager uses the College Media Advisers Code of Ethics as a guideline for editorial content.

MINIMUM QUALIFICATIONS

Education and/or Experience

Bachelor's degree from four-year college or university in one of the behavioral sciences, public or business administration, journalism, cinematic arts, film and electronic arts, communications, or a job-related field; two years related professional experience in a college media program or job-related media industry. A master’s degree in a job-related field may be substituted for one year of professional experience. Experience in the use of broadcast and video equipment to both instruct their use and troubleshoot equipment problems preferred. Experience in non-commercial broadcasting and on-air experience preferred.

Certificates, Licenses and Registrations

California Driver's License necessary as incumbent will drive university vehicles as needed including ASI carts, van and/or truck. 

Knowledge and Abilities

Extensive knowledge of Federal Communications Commission (FCC) rules and regulations and broadcast management, including First Amendment protections. Thorough knowledge of the practices, procedures and activities of college media programs; working knowledge of interview techniques, the principles and practices of student development, and the principles of individual and group behavior; general knowledge of the methods and problems of organizational and program management; general knowledge of research techniques. 

Ability to read, analyze, and interpret financial reports, and legal documents. Ability to respond to common inquiries or complaints from students, faculty, staff, regulatory agencies, or members of the local community. Ability to write scripts and articles for broadcast or publication that conform to prescribed style and format. Ability to effectively present information to university management, public groups, and/or boards of directors. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.   Ability to apply concepts of basic algebra and geometry. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 

OTHER QUALIFICATIONS

Background Check  

Appointment to this position is contingent upon successful completion of a comprehensive background check based on reportable last actions. 

Schedule

Must be able to work a flexible schedule as required by nature of programs and activities being supervised.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear interactions with students. The employee is frequently required to sit for extended periods and to use hands to take notes, operate a computer keyboard, etc. The employee is occasionally required to stand and to walk to various locations throughout campus. The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, color vision, and peripheral vision, and ability to adjust focus. 

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions and risk of electrical shock.  The noise level in the work environment is usually moderate.