
Hybrid Senior Director, Integrated Brand Communications na Day One Agency
Day One Agency · New York, Estados Unidos Da América · Hybrid
- Professional
- Escritório em New York
Job Description:
Responsibilities
- Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
- Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
- Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client
- Understands how to conceive and execute successful, social-first programs that drive earned
- Be proactive, anticipate client needs and keep multiple activities moving
- Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
- Cultivate and foster relationships with key traditional and new media contacts in the consumer space (sports, music, entertainment and lifestyle is a plus)
- Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts
- Develop high-quality written materials, showcasing strong writing and storytelling skills
- Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
- Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “new” factor for our clients
- Participate in new business pitch development and/or presentations
Requirements
- 7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)
- Experience working on large brands within the consumer lifestyle category (understanding the intersection of, sports, music entertainment with culture, is a plus)
- Prior experience in PR, consumer communications strategy brand partnerships and large-scale event activations
- Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today
- Deep understanding of developing traditional and new media strategies and strong media relationships
- Ability to manage multiple short- and long-term programs and deliverables simultaneously
- Excellent communication and writing skills
- Experience engaging mid- to senior-level clients
- Experience mentoring junior team members
- Entrepreneurial mindset
- Bachelor's Degree
- Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries.
Compensation + Benefits
- Health Care (Medical, Dental, Vision)
- Paid Time Off and Company Paid Holidays
- Summer Fridays
- 401K Retirement Plan with Company Match
- Lifestyle Spending Account
- Paid Parental Leave
- Commuter Benefits
- Company Credit Card
- Uber Business Account
- New Business Referral Bonus
- Employee Referral Bonus