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Hybrid Senior Media Planner - Digital & Offline na Hdworks

Hdworks · Bangalore, Índia · Hybrid

Microsoft Excel

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We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With over 80 million users and multiple brand verticals like A23 Rummy, A23 Poker, and Adda52, Head Digital Works has come a long way in the past 19 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming platform" has now turned into one of the premier skilled-gaming companies in India.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.





Role Description
  • As a senior media planner at HDW, you will play a pivotal role in shaping and
  • executing integrated media strategies for A23Rummy & A23 Poker / Adda52
  • Poker. This role requires a deep understanding of digital and offline media
  • channels, excellent leadership skills, strategic thinking, and a passion for staying
  • ahead of industry trends.


    • Cross functional Management
  • Build and maintain strong relationships across internal stakeholders, acting as the main point of contact for the media team.
  • Understand business goals and translate them into effective media strategies.
  • Provide strategic recommendations and insights to optimize their media efforts.


    • Media Strategy Development and workflow
  • Develop and execute comprehensive integrated media strategies that align with the company’s objectives.
  • Drive the planning and implementation of media campaigns across various channels, including offline and online media.
  • Improve the current workflow & optimization processes.


    • Data Analysis and Reporting
  • Utilize data analytics tools to measure the effectiveness of digital campaigns and provide actionable insights for optimization.
  • Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.
  • Manage monthly spend trackers.
  • Provide actionable insights and recommendations to improve digital marketing efforts.


    • Budget Management
  • Manage media budgets effectively, ensuring efficient allocation of resources to
  • maximize ROI.
  • Monitor campaign spend and adjust strategies as needed to stay within budget
  • constraints.


    • Stay Informed on Industry Trends
  • Keep abreast of emerging trends, technologies, and best practices in media and the competitive landscape
  • Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.


    • Experience required
  • Minimum 5-6 years of work experience in a integrated media.
  • Strong understanding of the roles of media (offline and online)Planningand implementation.
  • Strong communicator -possesses excellent verbal, written and presentation skills.
  • Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Have strong organizational skills being able to manage multiple projects at once.



    • What we offer -

    1. Competitive salary
    2. Mediclaim Policy - Best in Industry
    3. Flexible working hours
    4. Career Development Program
    5. Best in Industry Reward and Recognition program
    6. Inclusive and Collaborative Work culture
    7. Lunch is served everyday
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