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Homeoffice Marketing Lead (12 month FTC) na Peppy

Peppy · London, Reino Unido · Remote

£ 60.000,00  -  £ 70.000,00

CRM

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Hey! Thanks for taking the time to read through one of our open roles. We’re looking for an exceptional Marketing Lead to join our Growth team on a fixed term contract and we hope this could be a match made in heaven. 

Who is Peppy?
Our mission is to fix healthcare & wellbeing. We do this by supporting the employees of our global clients, including JP Morgan, Disney, Meta, Nvidia, Microsoft, Sony, Clifford Chance, Wells Fargo, Bloomberg, and over 200 others.

We are a Series B company with $56m in funding to date. Join us for the ride of your life.

We're seeking an experienced Marketing Lead to provide maternity cover for a team leadership role within our marketing function. You'll be leading a team of 3 direct reports while driving and delivering tactical planning to hit our growth targets through MQL generation and pipeline
optimisation.

Please note this is a 12 month Fixed Term Contract.


Your ultimate mission:
  • Lead a team of 3 to deliver against MQL and pipeline targets
  • Build integrated tactical plans across events, content, and campaigns
  • Drive hands-on delivery of promotional channels including email marketing, trade partnerships, and LinkedIn ads
  • Drive performance analysis and optimisation to ensure we're hitting growth targets
  • Work closely with wider growth team to optimise pipeline


    • What you'll be doing:
  • Team leadership and planning:
  • Lead and manage 3 direct reports: senior events manager, content manager, and graphic designer
  • Collaborate with your team to build tactical plans across events, content, and campaignsSet clear objectives and KPIs for each team member aligned to growth targets
  • Conduct regular 1:1s and team meetings to ensure delivery and performanceCoach and develop team members to maximise their impact and career growth

  • Strategic planning and growth targets
  • Build comprehensive tactical plans to deliver MQL generation and pipeline optimisation targets
  • Work closely with growth leadership team to align marketing strategy with business objectives
  • Develop integrated campaign strategies that leverage events, content, and digital channelsCreate quarterly and monthly tactical roadmaps with clear deliverables and timelines
  • Ensure tactical plans reflect our clinical expertise positioning and target ICP effectively

  • Hands-on channel delivery
  • Own, create, measure and optimise the email marketing calendar to drive lead generationManage trade partnership relationships and activity 
  • Execute and optimise paid channels e.g. LinkedIn adsMonitor and optimise cost per MQL across all channels to ensure efficient spend
  • Test and iterate channel performance to maximise pipeline contribution

  • Performance analytics and optimisation
  • Get hold of numbers quickly to monitor performance against growth targets
  • Track and analyse MQL generation, pipeline contribution, and conversion metrics
  • Provide regular performance reports to growth leadership teamIdentify optimisation opportunities and pivot tactics and channels based on data insights
  • Partner closely with SDR and sales team to ensure MQLs convert effectively


    • Who we are looking for:
  • 5+ years' experience in B2B marketing with proven team leadership experience
  • Strong track record of building tactical plans that deliver MQL and pipeline targets
  • Experience managing multi disciplinary marketing teams (events, content, creative)
  • Analytical mindset with ability to quickly interpret performance data and optimise
  • Experience collaborating with senior leadership teams on growth strategy
  • Strong planning and project management skillsUnderstanding of integrated marketing campaigns across multiple channels
  • Experience with CRM and marketing automation platforms (we use HubSpot)
  • Experience with promotional channels including email marketing, trade partnerships, and LinkedIn ads
  • Understanding of cost per MQL optimisation and channel performance measurement
  • Proven ability to balance channel execution with team leadership responsibilities
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