Hybrid Performance Marketing Specialist na Sait
Sait · Calgary, AB, Estados Unidos Da América · Hybrid
- Escritório em Calgary, AB
If you believe the difference between a potential student and an applicant comes down to the right message, in the right place, at the right time - we want to meet you. SAIT’s dynamic Marketing team brings together campaign creators, content strategists, data analysts, recruiters, and UX-driven web team members to deliver cohesive, impactful experiences across every touchpoint - from digital channels to in-person events. We lead the institutional Marketing and Recruitment Plan, power the brand strategy and operate key digital marketing channels.
The Opportunity
SAIT's Marketing team is hiring a Performance Marketing Specialist!
Reporting to the Manager, Marketing and Recruitment, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer/student acquisition.
You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.
You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.
