Hybrid Lifecycle Marketing Lead na Cardless
Cardless · San Francisco, California, Estados Unidos Da América · Hybrid
- Escritório em San Francisco, California
At Cardless, we’re building a credit card and loyalty platform that consumer businesses use to engage their customers. We’ve launched 14 credit cards, including for Alibaba and Qatar Airways. We help businesses bring imaginative card programs to life, and have pioneered technology to embed credit card features natively into their products.
We value curiosity, humility, and intensity — we move fast and take ownership. This is a place where a motivated, resourceful individual can have an enormous impact on our trajectory. We're headquartered in San Francisco, and have raised about $90M in equity funding from top venture capital firms and angels.
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We're looking for someone to lead our lifecycle marketing efforts as we scale our consumer credit card programs. Here's what you'll be expected to do:
Develop Comprehensive Lifecycle Strategy
- Design end-to-end customer communication frameworks across acquisition, onboarding, activation, engagement, and retention phases
- Craft persona-specific journeys that anticipate customer needs and deliver contextually relevant experiences
- Establish clear success metrics for each lifecycle phase and communication touchpoint
Optimize Conversion Funnels
- Implement sophisticated funnel analytics to identify friction points and conversion opportunities
- Execute A/B testing methodologies to continuously refine messaging and user pathways
- Collaborate with product teams to enhance application flows and early activation experiences
- Create data-driven strategies to reduce time-to-first-transaction and increase early spending behaviors
Drive Customer Engagement Programs
- Develop targeted communication campaigns that increase product usage across key merchant segments
- Design milestone recognition programs that celebrate customer achievements and deepen brand affinity
- Create personalized retention initiatives that proactively address attrition signals
- Implement win-back strategies for dormant accounts and post-delinquency re-engagement
Lead Channel Optimization
- Architect multi-channel communication strategies across email, SMS, push notifications, in-app messaging, and direct mail
- Manage implementation and optimization of marketing automation platforms (e.g., Iterable)
- Establish channel preference frameworks that respect customer communication choices while maximizing effectiveness
- Develop real-time triggering mechanisms that deliver timely, contextual communications
Analytics & Measurement
- Build comprehensive attribution models to quantify marketing impact on customer behavior
- Develop cohort analysis frameworks to track long-term engagement patterns
- Create executive dashboards that demonstrate lifecycle marketing ROI and business impact
Implement predictive models to identify customers requiring proactive intervention
