Hybrid Marketing Data Analyst (深圳) na Tencent

Responsibilities:

1.Responsible for overseas marketing data collection and analysis, establishing a data metrics system (monitoring, alerting, and interpretation) and visualizing, tooling, and systematizing it. 2.Provide preliminary data analysis and support based on the marketing pace of the gaming market, assist in marketing decision-making, and improve the efficiency of marketing resource utilization. 3.Monitor key marketing data, alert for data anomalies, promptly identify and locate issues, and mitigate related risks. 4.Assist in conducting comprehensive marketing performance reviews and analysis for projects, provide data-driven evaluations, and offer optimization recommendations. 岗位职责： 1. 负责海外营销数据统计与分析工作，搭建数据指标体系 (监控、预警与解读)，且能将其可视化、工具化、系统化 2. 根据游戏市场营销节奏，提供前置数据分析与支持，帮助营销决策，提高营销资源使用效率 3. 监控关键营销数据，对数据异常进行预警，及时发现并定位问题，规避相关风险 4. 协助项目进行各维度营销效果复盘与沉淀，提供数据化评估与后续优化建议

Requirements:

1.Bachelor's degree or above, with at least 5 years of experience in data analysis in the gaming/internet industry. 2.Familiar with market marketing data and analysis methods, with a certain level of understanding of overseas gaming, and hand-on experience in marketing. 3.Data-sensitive, logical, and proficient in using data analysis and statistical tools such as SQL/Excel. 4.Prior experience in establishing data metrics systems and developing data-driven products is a plus. 岗位要求： 1. 本科及以上学历，5年以上游戏/互联网行业数据分析相关工作经验 2. 熟悉市场营销数据与分析方法，对海外游戏有一定的认知和理解，有相关营销实操经验优先; 3. 对数据敏感，逻辑严谨，能熟练使用 SQL/Excel等数据分析和统计分析工具 4. 有数据指标体系、数据化产品搭建相关经验者优先