SEO Marketing Manager (B2B) - Full Time
We are looking for a highly skilled and experienced SEO Marketing Manager to join our Client's team. The ideal candidate will have a proven track record of success in driving organic traffic to B2B websites.
Responsibilities
- Conduct comprehensive keyword research and competitive analysis to identify growth opportunities.
- Optimize on-page elements including metadata, headers, internal linking, and content to improve organic visibility.
- Monitor and analyze SEO performance metrics such as organic traffic, keyword rankings, and conversion rates to inform optimization strategies.
- Collaborate with internal teams to create SEO-driven content that aligns with keyword strategies and business objectives.
- Develop and implement link-building strategies to enhance domain authority and backlink profile.
- Perform technical SEO audits and work closely with web developers to fix issues related to site structure, page speed, mobile usability, and crawlability.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure ongoing optimization, with AI as a consideration.
- Report SEO performance and insights on a regular basis, identifying areas for improvement and recommending actionable strategies.
Minimum Qualifications
- 3-5 years of experience in SEO, with proven success in improving search engine rankings and organic traffic in a B2B environment, preferably in SaaS or technology companies.
- Strong understanding of technical, on-page, and off-page SEO principles and practices.
- Experience using SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, or Screaming Frog.
- Data-driven mindset with a proven ability to analyze performance metrics and adjust strategies for continuous improvement.
- Experience collaborating with content creators and developers to execute SEO strategies that align with marketing and business goals.
- Excellent organizational, communication, and project management skills to manage multiple tasks efficiently.
- Ability to think strategically, solve problems, and implement innovative solutions within a fast-paced environment.
- Strong attention to detail and a proactive approach to driving SEO results.
- Familiarity with HTML, CSS, and basic web development concepts.
Preferred Qualifications
- Working knowledge of SEO considerations for video content and rich media.
- Familiarity with marketing automation tools such as HubSpot or Marketo.
- Familiarity with design tools such as Canva, Figma and video editing tools
- Experience with product-led growth organizations.
- Understanding of how to leverage and optimize SEO for AI-driven search.
