Hybrid Paid Media Specialist Paid Media Specialist

Location:

Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Paid Media Management: Manage and monitor paid ads exclusively on Meta platforms, ensuring campaigns are executed properly and deliver optimal results.
• Budget & Scheduling Adherence: Follow strict guidelines on ad budgeting, scheduling, and campaign timelines to meet goals.
• Performance Tracking: Analyze performance metrics to optimize ad effectiveness and improve ROI.
• Industry Experience (Nice to Have): Leverage experience in the pet industry to inform ad targeting and strategy.
• Campaign Optimization: Regularly review and optimize campaigns, making necessary adjustments to boost engagement and conversions.

What Success Looks Like:

• Effective Ad Management: Successfully manage and monitor paid media campaigns that align with budgets and schedules.
• Optimized Campaigns: Analyze and optimize campaigns for maximum performance, boosting engagement and conversions.
• Proactive Problem Solving: Address any issues related to ad flow or performance proactively, ensuring smooth campaign execution.
• Industry Alignment: Use industry knowledge to enhance ad targeting and overall campaign success.

Qualifications:

• Experience: Proven experience running Meta ads, focusing on budgeting, scheduling, and performance tracking.
• Industry Expertise: Previous experience in the pet industry is highly preferred.
• Analytical Skills: Strong analytical skills to assess and improve campaign performance through data-driven insights.
• Organized & Self-Motivated: Ability to manage campaigns independently, stay organized, and take initiative to optimize results.
• Communication Skills: Fluent in English with excellent written and verbal communication skills.

Opportunity:

If you’re a highly organized and self-driven Paid Media Specialist with a passion for the pet industry and a talent for optimizing ad performance, we encourage you to apply. Join our client’s team and play a key role in driving successful paid media campaigns.