About the job
About Our Client
Blindness is a largely preventable consequence of poorly managed chronic eye diseases, and this organization is addressing the problem by leveraging data-driven virtual care management. With funding support from the National Eye Institute, the company's Intelligent Engagement Platform maximizes the impact of personalized engagement to help patients with vision-threatening chronic eye diseases. They are currently looking for caring and committed teammates to join their mission of helping people see the world. If you're passionate about stopping preventable blindness, this could be the right opportunity for you.
About The Role
The Patient Marketing Associate is dedicated to creating a best-in-class patient experience and driving patient enrollment. This role focuses on conducting patient research to implement and operationalize innovative acquisition and retention strategies. The patient marketing associate will facilitate growth through patient research and marketing operations. This position requires strong skills in cross-functional communication, stakeholder management, data analysis, and project management to ensure success.
**Job Type:** Full-time
**FLSA Status:** Exempt
**Compensation:** $70,000 - $90,000 annually
**Schedule:** 8-hour shift, Monday to Friday
**Remote:** Yes
**Reports to:** Director of Support Services
Responsibilities
Subject Matter Expertise
Become an expert in the lead pipeline, manipulating data to identify targeted enrollment campaign opportunities monthly to achieve enrollment goals.
Patient Research
Conduct research to understand patient needs and build trust for conversion. This includes interviews with patients and providers, analyzing responses into actionable insights regarding the customer lifecycle and value propositions.
Marketing Campaign Development
Recommend and operationalize marketing campaigns aimed at engaging potential patients prior to enrollment outreach. Utilize patient data to assess the need for third-party resources or technological adjustments.
Win-Back" Campaigns
Lead initiatives to re-engage leads that have gone cold, collaborating with the Success team to identify suitable candidates for outreach and monthly marketing material distribution.
Prospective Patient Strategies
Develop processes for engaging prospective patients who have not scheduled an appointment in over 365 days, including appointment checks and re-engagement strategies.
Autodialer Implementation
Implement an autodialer system to prioritize leads for faster conversion, aiming to reduce the time from lead upload to conversion.
Feedback Loop Creation
Establish channels for patient feedback to the Success and Senior Leadership teams. Utilize Salesforce data to provide quarterly analysis on lost patients, reasons for conversion or bounce, and address marketing strategies accordingly.
Bounce Rate Reduction
Develop marketing strategies to keep patients engaged before and after enrollment, aiming for a consistent 5% reduction in patient bounce rates.
Social Media Management:
Manage and execute social media marketing initiatives on platforms like Facebook to increase patient engagement and brand awareness.
Requirements
Required Education and Experience
- Bachelor's degree in business administration or equivalent experience
- 3-4 years of experience in marketing operations, customer success, or customer operations
- 2+ years of experience with proficiency in CRM software (i.e., Salesforce) analytics
- Strong communication and presentation skills
- Project management experience
Required Skills
- Flexibility to adjust marketing strategies based on patient feedback and changing healthcare regulations
- Ability to work independently and in a team environment with very little supervision
- Analytic and reasoning skills
- Excellent organizational skills
- Excellent customer service, interpersonal, and communication skills both written and verbal
- Excellent time management skills with the ability to meet deadlines
- Strong consultative skills, with the ability to provide guidance to patients
- Ability to provide feedback and insights to contribute to patient satisfaction
- Ability to work across various time zones and effectively communicate remotely with reliable internet
- Data analysis skills to interpret patient demographics and enrollment trends
- Regular participation in phone conferences as the position requires
Core Competencies
- Analytical & Critical Thinking
- Decisiveness
- Results Driven
- Strategic Planning
- Adaptability
- Collaboration
Physical Requirements
- Must have a home office or HIPAA-compliant workspace
- Prolonged periods of standing, sitting at a desk, and working on a computer
- Must be able to hear, see, speak, call, touch, and virtually meet.
Work Environment
The organization provides a remote working environment for team members. To perform the essential functions of this job, remote connectivity is essential. A dedicated workspace with either a cable or fiber optic internet connection offering a minimum of 50 Mbps download speed and 10 Mbps upload speed is required.
The workspace should be private and offer a low noise level conducive to managing frequent professional conversations and virtual meetings. It is also critical that the workspace be HIPAA-compliant. For example, access to the company-issued PC should be restricted, as confidential and privileged data may be handled. Regular camera usage during virtual meetings requires optimal surroundings for privacy.
Benefits
- 401(k)
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Vision insurance
- Employee Wellness Program
Join a forward-thinking, remote-first team where contributions make a difference, and well-being is prioritized.
