Hybrid Associate Director, Performance Marketing na Abbott

Associate Director, Performance Marketing 

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: 

• Career development with an international company where you can grow the career you dream of. 

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. 

• An excellent retirement savings plan with a high employer contribution 

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. 

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.  

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.  

The Opportunity  

This position works out of our Alameda, CA office in the Lingo Division. Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.  Join us and grow your career as you help Abbott shape the future of healthcare. 

We are seeking an experienced and entrepreneurial Associate Director to lead our growing Global Performance Marketing function to drive customer acquisition and revenue through paid acquisition and conversion efforts. Reporting directly to the CMO, this role will be instrumental in fueling the next level of growth for the business as we build a new category in the consumer health and wellness space. The role requires a deep level of expertise in performance marketing channels (PPC, paid social, and programmatic advertising in particular), alongside strong strategic, analytical, and executive communication skills. 

What You’ll Work On 

• Set the cross-channel global performance media strategy across the US and UK, in support of both DTC and third-party retail channel growth. 

• Manage a global media budget, optimizing resource allocation and driving high-impact campaigns to achieve business goals. 

• Manage an external agency team, facilitating transparency and collaboration. 

• Develop a learning agenda and testing roadmap to optimize spend, and shape our approach to attribution, modeling, and incrementality measurement. 

• Set clear performance KPIs and targets and regularly monitor and analyze campaign performance to identify opportunities for improvement. 

• Drive regular reporting and executive shareouts, sharing learnings and top-level ROI analyses and recommendations. 

• Manage and mentor a small team of marketers, helping facilitate personal growth, creativity, and learning. 

• Collaborate with Product Marketing, Consumer Insights, and Creative teams to develop insight-driven, best in class performance-driven creative. 

• Spearhead new revenue driving initiatives, including affiliate programs and retention strategies. 

Required Qualifications – is this all you want as required qualifications? If not, please provide more here. 

• Bachelor’s Degree 

• Minimum 10 years’ experience