Hybrid ASSISTANT CREATIVE CONTENT STRATEGY MANAGER na CHARLES & KEITH

RESPONSIBILITES  

Brand Connector  

• Identify and establish strategic external partnerships (influencer, collectives, artists etc.) to collaborate on creating assets with Brand Communications team 

Content Strategy and Planning 

• Develop and execute a content strategy that aligns with brand objectives, seasonal campaigns, and product launches. 

• Identify storytelling opportunities to build brand identity and strengthen community engagement. 

• Plan and manage the content calendar to ensure timely delivery of high-quality assets. 

Content Creation & Curation 

• Oversee the production of engaging content, including social media posts, blog articles, newsletters, videos, and campaign visuals. 

• Collaborate with designers, photographers, videographers, and stylists to create visually compelling narratives. 

• Ensure all content reflects the brand’s aesthetic, tone of voice, and messaging guidelines. 

Social Media & Digital Marketing 

• Manage and optimize content for various platforms (Instagram, TikTok, YouTube, website, etc.), ensuring consistency across all channels. 

• Work with the marketing team to amplify content through paid media, influencer partnerships, and collaborations. 

• Monitor trends, competitor content, and audience behavior to refine strategies and stay ahead in the fashion industry. 

SEO & Performance Analysis 

• Implement SEO best practices to improve content discoverability and organic traffic. 

• Track content performance using analytics tools, providing insights and recommendations for continuous improvement. 

• Conduct A/B testing on content formats, headlines, and visuals to enhance engagement and conversion rates. 

Cross-functional Collaboration 

• Work closely with product, e-commerce, and PR teams to align messaging and storytelling across all touchpoints. 

• Support fashion shows, launches, and activations by creating pre-event buzz and post-event content recaps 

Budget Management & Other Adhoc Duties 

• Review content budget allocations and expenses closely with producers 

• Project yearly creative budget needs according to business needs  

• Support the team with any ad-hoc projects assigned by superior 

REQUIREMENTS

• Creative, Communications or Marketing Degree or related disciplines  

• Preferable with at least 6 years’ experience in the fashion industry   

• Proficient in copy writing, and full of inspirations and creative juice  

• Pleasant disposition with excellent interpersonal skills  

• Organized and detail oriented  

• Interest in luxury/fashion, art and design