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Patrocinado por ExponentAbout the Role
The Merchant Marketing Manager Analytics will play a crucial role in driving data-driven marketing strategies to support GoFood’s growth. This role is responsible for developing and managing analytics dashboards, providing actionable insights, and optimizing marketing performance. The ideal candidate will analyze merchant behavior, campaign effectiveness, and cost efficiency to enhance marketing decision-making.
A key focus of this role is to optimize WhatsApp and Telesales motions, ensuring cost-effective strategies for converting unmanaged merchants into active participants in promotions and ads. By leveraging data-driven segmentation, predictive modeling, and ROI tracking, the role will help refine business strategies, improve conversion rates, and maximize marketing spend efficiency.
Collaboration is essential, as this role will work closely with marketing, product, and business teams to align analytics strategies with overall company objectives. This role will also stay ahead of industry trends, continuously enhancing analytics capabilities to drive long-term business growth. This position is ideal for a highly analytical, results-oriented professional with a passion for turning complex data into strategic insights.
