Hybrid Sr. Manager, Digital Strategy & Activation na Helen of Troy

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Sr. Manager, Digital Strategy & Activation 

Department: Marketing 

Work Location: Boston, MA, Morristown, NJ, New York, NY, Hybrid (work 3 days onsite) 

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.  

What you will be doing: 

The Senior Manager, Digital Strategy & Activation is responsible for leading best-in-class digital strategy and activation support to Helen of Troy brands across national, e-commerce and DTC media.  They will steward digital ad spending alongside media AOR and contribute to leading existing and future partnership alliances with DSPs, social advertising platforms, identity solutions, and technology providers in driving solutions, activations, and outcomes. The Senior Manager will work together with the Director, Digital Strategy, brand teams, COE Experience Planners, and media AOR to define, audit, and drive ongoing and pulsed campaigns aligned with brand business goals and objectives communicated by Experience Planning and Brand teams. The Senior Manager directly works alongside key internal constituencies in Brand and Retail Sales teams to facilitate end-to-end activation oversight of precision campaigns including but not limited to supporting brand and retail campaign strategic planning, design, execution, and measurement. A key role of the Senior Manager Digital Strategy & Activation is to strategically tie together the inputs of other digital capabilities (e.g. digital data and analytics, digital content, eCRM, digital media and creative agencies, retail sales teams, external partners) to ensure consumer digital experience cohesion, optimized activation outcomes, and success of all supported digital campaigns.  

• Contribute to end-to-end orchestration of digital marketing campaign set-up, activation, optimization, and audit across assigned categories and brands and across key campaign states (strategic planning, design, execution, measurement).

• Develop with Brand, Experience Planning, Retail Sales, and Media Agency teams’ potential digital precision programmatic marketing use cases across assigned brands to accomplish business goals and marketing objectives.  

• Co-develop with Digital Analytics and Media Agency resources to refine suggested test & learn agenda, key KPIs, and performance targets to define campaign success and drive learning.   

• Contribute to strategic performance relationship with DSPs, social advertising platforms, and identity solution providers including campaign planning, beta testing, and long-term strategic planning for a post-3rd party cookie world.  

• Support data-informed campaign design – partnering with internal / external stakeholders to define in platform audience targeting, touchpoints/channel strategy, creative/content strategy, budget/mix/pacing, and optimization.  

• Work with internal and external partners to support ongoing optimization against key success KPI and learning agenda, enforce reporting, and escalate issues as they arise.   

• Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign learnings to be leveraged across brands and categories.  

• Support Media Agency in the tracking and documentation of precision media spend, pacing, brand safety, and viewability activity for internal distribution and reconciliation.  

Skills needed to be successful in this role: 

• Deep understanding of digital full-funnel media techniques using precision, programmatic, display, video, and social channels (e.g., identity, audiences, targeting, content, and creative)

• Working knowledge of digital search (SEM & SEO) and email marketing (eCRM) strategy, execution and optimization, and its interplay with broader precision marketing tactics.

Minimum Qualifications: 

• Bachelor's Degree  

• 5+ years of professional experience with relevant consumer insight background

• 5 + years of experience planning and/or executing digital marketing campaigns (Digital media advertising on the agency or client side and heavy focus on precision and programming)

• 5 + years of digital marketing campaigns (with heavy focus on precision and programmatic) hands-on-keyboard team management

• Experience with Amazon Ads, other retail media platforms (Walmart Connect, Target Roundel, Ulta Beauty), and DTC/performance media strategies, activation, and optimization

• Experience leveraging eCommerce and retailer partner (e.g., Amazon, Mass, Drug, Grocery) media services, platforms, and data to inform campaign strategy and optimization

• Authorized to work in the United States on a full-time basis 

Preferred Qualifications: 

• Experience in CPG and durable goods  

• MBA  

In New York City, the standard base pay range for this role is $120,734.94 - $181,102.40 annually. This base pay range is specific to New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. 

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. 

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