Remote Email Marketing Specialist presso Thrivecart

About ThriveCart:

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location (Remote):

APAC or EU

Job Overview:

ThriveCart is looking for an Email Marketing Specialist to develop and execute email campaigns that drive engagement, conversions, and customer retention. This role will focus on segmentation, automation, personalization, and optimization to enhance the customer journey from onboarding to upsell. Using HubSpot, you will create data-driven email strategies, conduct A/B testing, and ensure compliance with email best practices. Collaborating with cross-functional teams, you will play a key role in aligning email marketing efforts with ThriveCart’s growth objectives.

What Your Work Will Entail:

• Email Campaign Management:
  • Plan and launch email marketing campaigns, including product announcements, onboarding sequences, newsletters, and promotional offers.
  • Ensure email content aligns with Piktochart’s customer journey, from free sign-up to upsell and retention.
• Segmentation & Personalization:
  • Use HubSpot to segment email lists based on user behavior, lifecycle stages, and firmographics.
  • Implement dynamic content and personalization strategies to enhance email relevance and engagement.
• Automation & Workflows:
  • Build and optimize automated email workflows in HubSpot for lead nurturing, free-to-paid conversion, re-engagement, and churn prevention.
  • Integrate email automation with CRM data to trigger timely, personalized email sequences.
• A/B Testing & Optimization:
  • Conduct A/B tests on subject lines, email copy, design, and CTAs to boost open rates, click-through rates (CTR), and conversions.
  • Analyze email performance using HubSpot's analytics and create data-driven reports with actionable insights.
• Compliance & Deliverability:
  • Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant data protection laws.
  • Monitor deliverability rates and maintain email list hygiene.
• Collaboration:
  • Partner with product marketing, sales, and customer support teams to align email strategies with Piktochart’s growth goals.
  • Work closely with content and design teams to craft impactful email templates and assets.

What You Bring To This Role:

• 3 to 5 years of experience in email marketing, preferably in a SaaS environment.
• Hands-on experience with HubSpot email marketing and CRM tools. HubSpot Email Marketing Certification is a plus.
• Familiarity with SaaS metrics (MRR, churn rate, CAC, LTV) and their impact on email strategies.
• Strong understanding of email best practices, segmentation, and automation workflows.
• Analytical mindset with experience in A/B testing and data interpretation.
• Excellent copywriting and proofreading skills.
• Experience with product-led growth (PLG) email campaigns, such as onboarding and feature adoption.

Learn More About ThriveCart:

Our Values are:

Commit to Excellence
Find a Way
Help Each Other
Keep Growing
Data First