Offres d'emploi à distance et à domicile à Tampa, Florida, US ∙ Page 2

Principal Responsibilities:

• Work with the Senior Director, Enterprise Communications, and other Marketing and Communications leaders and colleagues to develop and operationalize strategic media relations systems as part of the full integrated marketing communications plan (annual cadence) which communicates and maximizes brand-building and storytelling impact of the firm’s priorities and key initiatives.

• Create and implement comprehensive media relations strategies that align with the company’s objectives.

• Increase proactive and innovative approach to story-mining across the firm for external storytelling and media pitching to increase the firm’s visibility in top-tier and targeted media outlets.

• Research and identify top-tier and target media outlets and develop plans to engage them effectively.

• Develop, build, and sustain working relationships with key media stakeholders and influencers as an effective spokesperson for the enterprise.

• Contribute to the refinement of a consistent measurement system of KPIs for earned media, monitor and analyze results of communications strategies, plans, and programs.

• Develop, track, and report on an event and quarterly basis Key Performance Indicators to ensure strategies and plans meet objectives. Use and analyze findings to refine approach and increase effectiveness in the form of a recommendation to leaders.

• Collaborate across Communications/Marketing team, Operating Units, and Growth Services functions on earned media content and how earned media content can be maximized across marketing channels and repurposed for colleague education and engagement, i.e., SPOT intranet content, social media, town calls, etc.

• Join in providing oversight of external public relations firms and developing recommendations and strategic counsel to management regarding communications opportunities and issues.

• Write and develop media interview briefing and preparation materials for industry practice, Center of Excellence (COE), and senior leaders which include press releases, messaging, remarks, and presentations.

• Serve as a spokesperson for the firm in alignment with the organization’s Disclosure Committee Charter and other relevant policies.

• Assist in the management and evaluation of external public relations resources and project management.

• Co-create a targeted list of influential media and participate in building positive relationships with them as a representative of the firm.

• Write press releases and contribute to the development of relevant social posts in support of key initiatives to elevate the reputation of the firm and its key initiatives.

• Nurture, sustain and strengthen working relationships with key media leaders and influencers on behalf of the firm.

Key Competencies/Experience:

• National experience expanding the impact of the Communications function on business growth and reputation.

• Demonstrated results and use of effective communications and collaboration skills in order to build, motivate, and influence business outcomes within a decentralized, matrix organization.

• Ability to build and sustain strong working relationships while delivering on Baldwin’s vision and accomplishing strategic objectives for the firm and as a Marketing and Communications professional.

• Excellent written and verbal communications skills with a high attention to detail in a fast-paced environment with multiple, often competing priorities, including acumen in project and change management competencies.

• Ability to define and measure core metrics and KPIs and apply learnings to advance earned media effectiveness and best practices.

• Demonstrates critical-thinking, discretion, and evolved emotional intelligence in asking probing questions, anticipating related needs of business or project completion.

• Technology and computer savvy; proficient in MS 365 Office suite and other earned media platforms (i.e., PR Newswire or Business Wire, Cision, Meltwater, Canva, etc.).

• A collaborative team player who lives the organization’s core values, exemplifying behavior that is aligned with the firm’s culture.

• Passionate about doing cutting-edge and quality work in an environment driven by purpose, creativity, collaboration, innovation, and fun!

Education and Experience Requirements:

• Bachelor’s degree in Business, Marketing, Communications, English, Journalism, or a related field.

• 7-10+ years of communications and marketing experience for a public company (insurance industry background a plus).

• Certifications: None required.

• Licenses: None required.

Special Working Conditions:

• Fast-paced, multi-tasking, entrepreneurial environment of a growing public company that is pursuing and aspiring to achieve the next tranche of growth ($3 billion/30 basis points/5 years) as it becomes the “Broker of the Future” with dynamic leaders and an incredible growth story to tell.

Important Notice:

• This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the Firm.

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.