Remote Product Marketing Manager en Pennylane

Are you looking to have an impact on the daily life of millions of entrepreneurs in France (and tomorrow in Europe)?

Are you looking for a work environment that values trust, proactivity, and autonomy?

Are our Engineering principles aligned with your vision?

Then Pennylane is the right place for you !

We aim to become the most beloved financial Operating System of French SMEs (and soon, European ones).

We help entrepreneurs rid themselves of time-consuming tasks related to accounting and finance while providing them with access to key financial information to assist in making the best decisions for their business.

Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)

In 4 years of existence, we’ve managed to :

💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants

💰 Raise a total of €150 millions, including from Sequoia, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...

👨‍👩‍👧‍👦 Grow from 7 cofounders to 500+ happy Pennylaners : we’re now recognized as one of the greatest places to work in France (and also remotely), with a 4.6/5 rating on Glassdoor.

🌍 Build an international environment with more than 25 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe

🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings

🚀 Already more than 200,000 small and medium-sized enterprises (SMEs) and over 3,500 accounting firms use Pennylane in France!

Pennylane is a product-led company that prioritizes the development of our platform to drive growth and market share. As we expand our SME track, ensuring client satisfaction through effective communication of product updates is crucial. This role offers a strategic opportunity to enhance user engagement and maintain strong relationships with our clients.

As a Product Marketing Manager focused on User Satisfaction, you will be part of a dynamic team within our 40+ people Product organization, supported by over 110 engineers. Your role will be pivotal in:

- Providing clear visibility over product releases, focusing on communication to our users, and maintaining an up-to-date internal roadmap.

- Ensuring seamless information flow regarding updates and potential friction points with Sales and Customers.

- Closing the feedback loop by informing clients and internal users about implemented suggestions through automated messages, emails, and AI tools.

- Maintaining robust relationships with users across web and mobile interfaces.

You’ll gain a comprehensive understanding of our company, teams, and vision during the onboarding week.

You’ll become familiar with our product and the accounting industry through extensive documentation and peer-led training sessions.

You’ll acquire in-depth knowledge of our Product organization, methods, and culture.

You’ll have developed and implemented your first communication strategies, working closely with Product Manager and Business teams.

You’ll have positively impacted at least one OKR through your efforts.

You will have established your routine for continuous discovery and updates to our clients and be ready to build your roadmap.

You’ll be autonomous in defining your objectives and roadmap.

You’ll continue to have a strong impact through iterations on the solutions you've implemented.

You’ll share your learnings and best practices within the team.

As the product team doubles in size over the next two years, you will have:

Opportunities to recruit and contribute to the growth of our PMM team (6 and growing !)

Increased responsibilities in project leadership.

Opportunities to implement new processes, tools, and best practices to enhance team efficiency.

- Develop a comprehensive strategy for communicating product updates and managing releases.

- Create a changelog system to track and communicate small, frequent changes.

- Craft messaging for various audiences, including internal teams and existing clients.

- Coordinate with other PMMs and teams to ensure aligned communication efforts.

- Collaborate with Technical Support to manage incident communication and ensure timely, clear updates.

- Develop strategies to increase user adoption of new features and updates.

- Create and implement A/B tests to evaluate communication effectiveness.

- Monitor and analyze user engagement with product updates and communications.

- Implement tools for tracking and communicating product changes.

- Develop processes for efficient and effective communication across all channels.

- Highlight Pennylane's responsiveness and continuous improvement as a competitive advantage.

-Native in French and fluent in English

- Exceptional communication skills, both written and verbal.

- Familiarity with B2B sales methods and environments.

- Strong organizational skills and the ability to collaborate across teams.

- Ability to articulate complex technical concepts to a broad audience in simple, compelling language.

- HR Screening (20-30 min): Introduction to Pennylane and discussion of your background and motivations.

- PMM Discussion & Screening (45-60 min): In-depth exploration of your experience, understanding of the role, and fit with our product culture.

- Case Study & Debrief: Evaluation of your strategic thinking, communication skills, and ability to manage product communication and user engagement challenges.

- Meet with a founder : You’ll spend a few minutes with one of our founders to discuss and answer all your questions

Join us at Pennylane to play a crucial role in enhancing client satisfaction and driving our growth strategy forward.